Today's the day that the GeForce GTX 1070 Founders Edition becomes available for purchase. The long-awaited transition off of 28-nm lithography started, of course, with the GTX 1080, but that high-end product has a high-end price tag to match. In traditional fashion, the GTX 1070 offers most of the performance of its sibling for a lot less money.
At least, that's the theory. In practice, much like the GTX 1080 launch before it, GTX 1070 cards are in short supply right now. Newegg doesn't even have listings for GTX 1070s yet. B&H Photo Video does have GTX 1070 cards listed, but no stock at the time of this writing. There was briefly a listing on Amazon being hawked at a significant premium over the $449 suggested retail price, but that stock evaporated as we wrote this article.
Meanwhile, Best Buy has the cards available, but only as part of complete system packages. EVGA might have product to sell, but the company's web store is currently on fire from what we imagine is a swarm of Pascal-crazed gamers unleashing their pent-up demand. Even Nvidia's own store is sold out of the cards already. Of course, eBay sellers have GTX 1070s available, as long as you don't mind a $150 markup. It's still early in the day, and hopefully the availability situation will improve soon. Let us know in the comments if you find a cache of these cards for sale.