BlackBerry will no longer make BlackBerries

BlackBerry has announced that it will no longer manufacture its own phones. The former giant in the smartphone world says that BlackBerry devices will continue to exist, but their production will be outsourced to third parties. In the future, the company will refocus its business on software rather than hardware.

Sales of BlackBerry phones have dropped precipitously in recent years. Judging by the global market share of its BlackBerry OS for smartphones, the company's best year was 2009, when it held 20.1% of the market. As of the second quarter of 2016, that market share figure was down to 0.1%. During those years, BlackBerry lost ground to Android smartphones and to Apple's iPhone, which debuted in 2007.

BlackBerry's second quarter financial report indicates that the company isn't short on cash or big plans for the future. This summer, it launched the DTEK50, which BlackBerry calls "the world's most secure Android smartphone." In keeping with this announcement, John Chen, the company's CEO, notes that BlackBerry doubled its software revenue year over year. He says the company's "pivot to software is taking hold," pointing to the recent launch of BlackBerry Radar, an asset tracking system, and BlackBerry Hub+ for Android, a set of productivity apps. If BlackBerry can secure more software licensing agreements like the joint venture it recently signed with an Indonesian telecom, the company's future might be a bit less bleak than its smartphone sales numbers suggest. Just don't expect it to be a household name.

Comments closed
    • ronch
    • 4 years ago

    If BB got on the Android bandwagon early on and capitalized on their strong branding back then with strong products I think they wouldn’t have to do this today.

    • Unknown-Error
    • 4 years ago

    sad…..

    • albundy
    • 4 years ago

    The dingleberry era is finally over!

    • oldog
    • 4 years ago

    Let me see. (takes old dusty phone out of the closet) Alas, poor BlackBerry! I knew him, Horatio, a phone of infinite jest, of most excellent fancy. He hath borne me on his BES a thousand times, and now, how abhorred in my imagination it is! My gorge rises at it. Here hung that keyboard that I have kissed I know not how oft. —Where be your gibes now? Your gambols? Your songs? Your flashes of merriment that were wont to set the table on a roar?

      • meerkt
      • 4 years ago

      I like gamboling.

        • ronch
        • 4 years ago

        Like, in a casino?

    • Chrispy_
    • 4 years ago

    On Sept 18th Blackberry pulled their hosted BES support for millions of people clinging to BB7 OS devices. If you have a company Blackberry and they’re archaic enough to run their own BES server, you’re immune from this problem, but that’s hardly a large demographic given how many companies either allow BYOD or roll out something that connects to Exchange Activesync or O365.

    Given that they stopped production of the “Classic” Blackberry (Q20) in June that leaves only the Passport filling the role of “Blackberry with hardware keyboard” and as far as I’m aware, the only reason I’ve ever had for why people don’t want to give up their Blackberries in the last five years is because of the hardware keyboard. The company is defying bankruptcy through black magic or something because they’ve been making suicidal decisions since forever now. Well, since the 1st-gen iPhone launched, basically.

    (spoken as a BES server administrator since 2004)

      • notfred
      • 4 years ago

      The Passport is the BB10 phone with a physical keyboard. The Priv is the BlackBerry Android phone with a physical keyboard.

        • Chrispy_
        • 4 years ago

        I haven’t used a Blackberry in five years, but the Blackberry fans at work complain bitterly about the passport firstly because it’s HUGE and secondly because it’s only a part-physical keyboard, meaning they can’t touch-type and still have to hunt for context-sensitive things on the on-screen half of the keyboard.

        As for the Priv, it was a massive flop because it’s a cheap, low-build-quality phone at Galaxy S7 Edge pricing. If it were priced sensibly or built better it might have stood a chance, which is a shame because I actually like(d) the idea of Androids with slide-out-keyboards.

      • ColeLT1
      • 4 years ago

      I uninstalled my BES express from our exchange server a few months back, had it running for 2 extra years because of ONE USER, thank god its gone.

        • Chrispy_
        • 4 years ago

        Yeah, it’s a clunky POS that should have died at least five years ago, if not sooner. Good riddance, is all I can say 😉

    • torquer
    • 4 years ago

    Blackberry has sucked for a long time. They survived long past their expiration date due to BES being dug in at so many companies and a persistent belief on the part of idiotic high level IT management that somehow email isn’t secure unless its filtered through their BS server.

    • riviera74
    • 4 years ago

    So BlackBerry is no longer in the hardware business. Ultimately, no one really cares since the iPhone (and Android smartphones) have replaced the need or desire for them. Do remember two things though. One: BBs were everywhere (and fairly expensive) in the time before iPhone and were considered the best there was in the smartphone marketplace. Two: If the BB Storm was not such a rancid POS, then BB (not Android) could have been the alternative to iPhone.

    RIM (now BB) failed because they failed to fully meet the challenge that is iPhone. And now the classic BB (nee RIM) is no more. From a hardware point of view, may BB RIP.

    • meerkt
    • 4 years ago

    Important emphasis: 20% of the [i<]smart[/i<]phone market in 2009. Of the whole cellphone market it would be something like 3-4%, based on random web sources.

    • Redundant
    • 4 years ago

    Should of waited to read this. Nice toilet topic with a flush

      • Shobai
      • 4 years ago

      You were looking for “should’ve”, the contraction of “should have”, in case you’re open to improving your command of the language.

        • Redundant
        • 4 years ago

        Your right! Should of known that.

          • Shobai
          • 4 years ago

          You were looking for “you’re”, the contraction of “you are”, in case you’re open to improving your command of the language.

          Additionally, you were looking for “should’ve”, the contraction of “should have”, in case you’re open to improving your command of the language.

            • Redundant
            • 4 years ago

            Gah, their I go again. Cereal offender. Thank you for the advise.

            • Shobai
            • 4 years ago

            You were looking for “there”, rather than “their”, for “serial”, rather than “cereal”, and for “advice”, rather than “advise”, in case you’re open to improving your command of the language.

            • Redundant
            • 4 years ago

            About to loose my cool. Is this a comment dual? Is that even aloud? One contraction gave berth to all of these illicit comments…I’m going to bough out now and take a brake. Should’ve of never gotten bated into this chat. They’re ya go, I submit.

            • sweatshopking
            • 4 years ago

            THREAD OF THE YEAR.

            • Shobai
            • 4 years ago

            I HAVE FINALLY ACHIEVED SOMETHING WITH MY LIFE!

            • Shobai
            • 4 years ago

            You were looking for “lose”, rather than “loose”; for “duel”, rather than “dual”; for “allowed”, rather than “aloud”; for “birth”, rather than “berth”; for “bow”, rather than “bough”; for “break”, rather than “brake”; for “should’ve”, rather than “should’ve of”; for “baited”, rather than “bated”; for “there”, rather than “they’re”. All in case you’re open to improving your command of the language.

    • I.S.T.
    • 4 years ago

    The headline’s kinda misleading, guys… I thought they’d quit the phone/etc hardware business altogether, not shifted manufacturing and possibly design to another company. Perhaps re-title it “BlackBerry will no longer make/design their own phones” or something like that?

      • tahir2
      • 4 years ago

      “Apple and Blackberry pie confirmed.”

      Hmm delicious…

      • derFunkenstein
      • 4 years ago

      Somebody’s making Blackberries (in this case, Alcatel), just not Blackberry.

        • notfred
        • 4 years ago

        Actually it’s TCL Corporation who are making the phones. Alcatel rebrands it as the Idol 4 and puts their take on Android on it, BlackBerry rebrands it as the DTEK50 and puts their take on Android on it.

          • derFunkenstein
          • 4 years ago

          Ah, my bad. Didn’t realize Alcatel was a rebrand itself.

    • sweatshopking
    • 4 years ago

    yay?

      • chuckula
      • 4 years ago

      [b<]VICTORY!!!! WE HAVE DRIVEN OUT A COMPETITOR!!!!![/b<] -- Microsoft Mobile

        • End User
        • 4 years ago

        Global marketshare: MS @ 0.6% vs BB @ 0.1%. I think more iPhone 7’s shipped over from China on one jet.

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