AMD drops prices on the Radeon RX 460 and RX 470

Nvidia's GeForce GTX 1050 and GTX 1050 Ti graphics cards don't start hitting store shelves until next Tuesday, but it seems AMD is already girding itself for a battle over budget and mainstream graphics superiority. In an email it sent out this afternoon, the company reiterated some of the benefits of its Radeon RX 460 and Radeon RX 470 cards, including FreeSync support and DirectX 12 performance. We've already painted an independent picture of how those cards perform in our reviews, and their performance will soon be available at a lower price: $99 and up for Radeon RX 460s, and $169 and up for Radeon RX 470s. Those new prices kick in this Sunday, October 23.

We're still in the dark about the real-world performance of the GTX 1050 series, but AMD seems to anticipate a more competitive marketplace after a relatively uncontested couple of months for its cards in the $100-$200 bracket. For reference, the GTX 1050 will sell for $110 and up, while the GTX 1050 Ti will go for $140 and up.

It seems some board partners have already started dropping prices on their Radeons in anticipation of this move: this Radeon RX 460 4GB card is going for $119.99, and this RX 460 2GB card is already selling for $99.99. This Radeon RX 470 is available for its $189.99 suggested price, as well—a rarity until recently.

No matter which team triumphs in this latest round of price and performance wars, builders of mainstream machines should soon enjoy a wealth of affordable, high-performance graphics options for their systems, and we're all for the renewed competition. May the best GPUs win.

Comments closed
    • Auril4
    • 4 years ago

    At these prices, are they sure these cards aren’t Amazon counterfeits?

    • TravelMug
    • 4 years ago

    Apparently not in Europistan, no changes of the prices here in the shops on Monday, we’ll see tomorrow when the 1050s are listed.

    • enzia35
    • 4 years ago

    Now I wait for price drop on the RX480.

      • OneShotOneKill
      • 4 years ago

      And I wait for the gtx 1070 drop.

        • Freon
        • 4 years ago

        If you watch /r/buildapcsales there are some deals for under $350. eVGA 1070 SC on there today from Jet for $331.12. Well below original announced MSRP…

    • AS118
    • 4 years ago

    Good news for me. I was hoping the 470 would go down in price. I guess I’ll check back on Sunday, and then again on Tuesday when the 1050Ti actually comes out. Anyone with like a 950 or 370 (or 760 and 270/270x) and below may just want to start checking these new cards out. Especially the 4gb 470 if they’re cheap and want 970 / 290 style performance for a very good price.

      • watzupken
      • 4 years ago

      I feel even with a 10 bucks price cut, it is still not very price competitive against even with a RX 480 4GB. Also right now, I believe most RX 480/ 470 are selling more than the RRP, and even surpassing the GTX 1060 with a higher RRP.

    • ptsant
    • 4 years ago

    As I said previously, the 470 probably demolishes the 1050s.

    However, $30 is not insignificant in this bracket. If AMD sells at MSRP and the 1050/Ti slightly above, the 470 is the smarter choice. If, on the other hand, 470 is only available at 180, for example, vs 1050Ti at 130-140, most will go nVidia.

      • Pettytheft
      • 4 years ago

      If they drop the MSRP and board makers are selling custom cards at that price it’s a big deal. If one is patient enough they can wait for the eventual sale price and get a great deal.

      • watzupken
      • 4 years ago

      Even after the price cuts, the RX 470 is still a good 50 bucks comparing both RRP. Despite the fact that it will soundly beat the GTX 1050Ti, it is clearly in another price bracket. Now it depends on how well the GTX 1050Ti performs in relation to the RX 470 vs the price difference.

    • watzupken
    • 4 years ago

    I really wasn’t expecting AMD to take such drastic action, i.e. To cut price even on its RX 470. They must be really anticipating strong competition, performance from the GTX 1050Ti.

      • EndlessWaves
      • 4 years ago

      I wonder if they anticipate a rerun of the GTX 1060 reviews, where so many hardware sites endorsed the GTX 1060 as the better value card without even mentioning the additional G-sync cost.

        • YukaKun
        • 4 years ago

        While that is true and I agree to that, there’s a caveat with the RX460 and, to some extent, the RX470. Most people in that budget territory won’t be looking for a GSync or Freesync enabled monitor, since most of the offerings escape budget. Or at least, that is my premise.

        AMD is in a real sticky situation here, but as consumers, we should be happy about it.

        Cheers!

          • AS118
          • 4 years ago

          I agree with you for the most part, but gamers who need to get a new monitor would get a better deal from Freesync monitors, which start at close to $150 (or less sometimes) and don’t cost much more than regular monitors. G-sync still has a steep price premium.

          That said, I like 1200p myself, so neither spec does anything for me, due to the lack of 1200p options.

          • rechicero
          • 4 years ago

          Actually, a Freesync monitor is not so expensive, and is perfect for that range of cards (why would you want GSync-Freesync with a card capable of eating 1440p for breakfast and 4K being a real issue if you do anything but gaming?).

        • ImSpartacus
        • 4 years ago

        I don’t think buyers in that price range really care about vrr on their monitors.

        I know i definitely don’t as long as there are two competing standards. No way I’m running the risk of betting on the wrong horse.

          • EndlessWaves
          • 4 years ago

          Have a look at entry level Freesync monitor prices. They’re not quite to the bottom of the monitor price range, but they’re not far off at all.

          And compared with other gaming monitors the premium is tiny, a tenner or so. For the size of the bet it’s like entering the lottery with 2:1 odds. You might not win, but it’s silly not to enter.

          If you’re talking about going out and replacing a perfectly good monitor then now probably isn’t the time, but what percentage of people will buy a new monitor with their card or have a monitor fail within the life of the card. 30%? 40%?* It’s certainly a significant number and these cards should definitely be reviewed with it in mind instead of ignoring the screen situation.

            • Freon
            • 4 years ago

            Most of the cheapest ones have a uselessly narrow 45-60 or 45-75hz refresh range. You may be better off turning off Freesync with that to avoid the horrible 45hz behavior and stick with 60hz or 75hz static.

            • PixelArmy
            • 4 years ago

            Assuming a low end MTBF of 30000 hrs for a monitor, at 8hr per day usage, that is still 10 years. I think your new monitor rate is way too high, especially among people in this budget range.

            And the mindset isn’t gaming monitors vs freesync monitors, it is plain ol’ monitors vs freesync monitors. While freesync is generally a good deal, to the budget user there will always be something cheaper. At 1080p, you’re still looking at a hefty premium. Joe Schmoe is buying this [url=http://www.bestbuy.com/site/acer-g237hl-23-ips-led-hd-monitor-black/5515008.p?skuId=5515008<]$80 23" IPS 1080p[/url<] or [url=http://www.bestbuy.com/site/dell-s2316m-23-ips-led-hd-monitor-black/4443601.p?skuId=4443601<]$100 23" IPS 1080p[/url<] not [url=https://www.amazon.com/ViewSonic-VX2457-MHD-DisplayPort-FreeSync-Technology/dp/B018MYTH9U<]$130 24" 1080p freesync[/url<]

          • derFunkenstein
          • 4 years ago

          The thing about FreeSync is that it’s basically a throw-in “for free” on decent-quality panels. Lots of 27″ displays just kind of have it added in because it’s part of the DisplayPort spec.

          • Amien
          • 4 years ago

          I buy in that price range and I probably care more as a result.

          • DPete27
          • 4 years ago

          1) They should care very much about VRR because VRR benefits the most when you’re dropping below 60fps. This usually happens when you weren’t able to spend enough on your GPU due to budget constraints.

          2) Not sure it’s much of a bet when everyone can see the outcome. GSync will die off. It’s already happening, just look at the % of each of new VRR monitors from the big manufacturers.

          Console gaming will be another major frontier for VRR TVs because consoles can’t even render natively at 1080p 60Hz let alone 4k. And guess who’s chips are in consoles…AMD.

      • ImSpartacus
      • 4 years ago

      Amd was vulnerable in the $150 range due to the massive hole in their lineup between the two Polarises. The 470 was way too close to the 480. I’m not surprised that China is getting a 470D with fewer compute resources. That’s what the 470 should’ve been in the first place.

        • Freon
        • 4 years ago

        Perhaps it the 470 was going to be a lesser part but yields were higher than expected.

      • Flapdrol
      • 4 years ago

      A $10 price reduction on the 470 isn’t that drastic imo, also, the 470 competes with the 3GB cut 1060’s, not the upcoming 1050Ti.

    • Leader952
    • 4 years ago

    What is the mantra reverberating (over and over) about how Nvidia being Ngredia that forces users to overpay.

    Looks like the shoe is on the other foot and Ngredia is forcing AMD to lower prices so that means that for the last two months AMD was AMDgredia .

      • Firestarter
      • 4 years ago

      Really? I guess Nvidia dropped the price on G-Sync too, then, if you really think they’ve stopped demanding a premium for no good reason

    • uni-mitation
    • 4 years ago

    Glad to see healthy competition in the GPU field. If only it was the case for the desktop CPU market. Nostalgia for better times…..

    Uni-mitation

      • Meadows
      • 4 years ago

      Signing your posts is daftly redundant.

      Meadows

        • derFunkenstein
        • 4 years ago

        Daftly Duck is my favorite cartoon character.

          • Meadows
          • 4 years ago

          You forgot to sign that, now I can’t tell who you are.

        • uni-mitation
        • 4 years ago

        Dear Meadows:

        Thank you for your compliment!

        Sincerely,

        Uni-mitation

        • Chrispy_
        • 4 years ago

        [quote=”Chrispy_”<][quote="Chrispy_"<][quote="Chrispy_"<][quote="Chrispy_"<][quote="Chrispy_"<]I don't see the problem with signing your posts. Chrispy_[/quote<] Chrispy_[/quote<] Chrispy_[/quote<] Chrispy_[/quote<] Chrispy_[/quote<]

          • Meadows
          • 4 years ago

          Chrispception

          • DrDominodog51
          • 4 years ago

          I r8 8/8 m8

          DrDominodog51

        • Wirko
        • 4 years ago

        Hey, where has Adi gone?

        • Neutronbeam
        • 4 years ago

        It’s duplicatively redundant…wait…

        • Shobai
        • 4 years ago

        I love how this is displayed in the Top Comments box – just marvellous!

        • Growler
        • 4 years ago

        [i<]From the Desk of Growler[/i<] I agree wholeheartedly. Growler [i<]sent from Growler's Dell Precision workstation[/i<]

      • ImSpartacus
      • 4 years ago

      Zen to the rescue, amirite?

      • NovusBogus
      • 4 years ago

      It wouldn’t matter if there was competition or not, the CPU space has run into laws-of-physics limitations and the “good enough to handle anything” $200 bracket used to be $350 or so back in the allegedly good old days. The ARMbarians at the gate keep Intel from doing anything stupid.

    • chuckula
    • 4 years ago

    Looks like Wasson still reads the comment threads!

      • NeelyCam
      • 4 years ago

      how so?

        • derFunkenstein
        • 4 years ago

        Comments like “RIP RX 460” most likely. Although I doubt it was anything than AMD having an “OH SHIT!” kind of moment.

          • ImSpartacus
          • 4 years ago

          Meh, Amd could see this coming.

          We’ve had gp107 leaks for ages. And we all know how exceptional pascal has been, so you can predict performance pretty easily once you know its config.

          Amd just waited as long as they could to drop prices. That’s what they should do.

          Similarly, Nvidia isn’t going to release a non-titan gp102 or drop price on gp104 until Vega hits the market.

          These companies aren’t running charities and they are keenly aware of the actions of the other.

            • derFunkenstein
            • 4 years ago

            I do agree that they should charge as much as they can, generally, and they think that come next week they won’t be able to anymore.

            • Leader952
            • 4 years ago

            [quote<]I do agree that they should charge as much as they can[/quote<] Isn't that being just like Ngredia!! I thought that AMD was saintly and not evil like Ngredia. That is what I have read here over and over that pure AMD would never ever overcharge poor users like Ngredia. But sadly that turns out not to be true at all.

            • Voldenuit
            • 4 years ago

            But… But I hung out all summer with my GTX 1070, playing games and braiding bracelets! I thought we were buds!

            • ImSpartacus
            • 4 years ago

            You’ll always have those memories. No one can take them from you, no one!

            • derFunkenstein
            • 4 years ago

            Barking up the wrong tree here with me, bruh. Companies exist to generate money (although AMD has been bad at that for a little bit).

            • rechicero
            • 4 years ago

            Actually… no. Nvidia seeks to earn even more money. AMD seeks to stop losing money. Remember AMD is just a step ahead of AMC, the home of the walking dead. It’s not greed if you just try to survive.

            • K-L-Waster
            • 4 years ago

            And do you think AMD wouldn’t maximize profits if they *were* profitable?

            AMD and NVidia are both *companies*, folks. Their sole reason for existing is to make money for their shareholders, and everything else they do is in service to that goal.

            Let’s please let go of this delusion that there are good guys and bad guys here.

            • rechicero
            • 4 years ago

            I was joking a little bit, that’s all. I really struggle to understand how anybody could understand that I said that there are “good guys” and “bad guys”, really.

            BTW: There si nothing bad in trying to maximize profits as long as they don’t do shady things (ala Intel in the Athlon64 days or whichever GPU brand paying devs to hurt the other team perf in their games.

            • K-L-Waster
            • 4 years ago

            [quote<] I really struggle to understand how anybody could understand that I said that there are "good guys" and "bad guys", really. [/quote<] Fair point. There are plenty of commenters on the boards here who *do* seem to think AMD == Rebel Alliance and NVidia / Intel == Evil Empire, and your comment seemed similar to some of those. But to be fair, you didn't actually end up in that territory. Cheers.

            • Klimax
            • 4 years ago

            NVidia rarely cuts prices…

            • ImSpartacus
            • 4 years ago

            Meh, that’s semantical. Functionally, they drop the price of a given performance level when they release a new card or refresh an old one.

            Last year, when the 980 ti came out right before the fury x release and it had effectively the same performance as the $1000 Titan x for only $650, then that’s functionally a price drop, and a very strategically timed one at that.

            So Nvidia does the same thing, even if they are slightly sneakier in how they structure it.

            • Freon
            • 4 years ago

            MSRP really never changes, but street price definitely moves due to increasingly chronic “sales” over the life of a product. Given NV isn’t actually manufacturing cards I’m unsure what the importance of the static MSRP really is.

Pin It on Pinterest

Share This