Oculus splits into PC and mobile VR groups

Oculus co-founder Brendan Iribe has been with the company since its inception, having launched its original Kickstarter project alongside co-founder Palmer Luckey back in 2012. Now, with the Rift headset and Touch controllers on the market, Iribe is looking to get back to basics. The Oculus CEO announced on the company's blog this week that his charge will be splitting into separate PC and mobile groups, and that he'll be stepping down as CEO to "dive back into engineering and product development" as head of the PC division. Former Microsoft and Qualcomm exec Jon Thomason will lead the mobile side of things. Meanwhile, the search is on for a new leader for Oculus itself.

Iribe further explains that the rapid growth of VR forced Oculus to expand its scope in order to meet demand. That growth resulted in problems fulfilling Rift pre-orders, as well as the delayed release of the Touch controllers, which only appeared last week. Those delays ultimately caused the Rift to lose precious ground to the HTC Vive, which launched with room-scale VR support on day one.

According to Iribe, although Oculus' expansion was generally positive, it ultimately carried him away from the core aspects of the product he enjoyed working on most. Splitting Oculus into two focused groups could allow both sides of the company to flourish and better address the needs of their respective audiences. Iribe's newly-focused vision might mean smoother sailing for both the Rift and the technologies powering it.

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    • Pwnstar
    • 3 years ago

    This implies that Oculus is producing different products aimed at different markets, yes?

      • cygnus1
      • 3 years ago

      Or at is at least planning to do exactly that

      • Laykun
      • 3 years ago

      Technically they already have. The GearVR is an Oculus product made in partnership with Samsung. Both the GearVR and Oculus use the same store front.

    • Chrispy_
    • 3 years ago

    Oculus is like the poster child of how not to bring a product to market or run a company.

    The spat with Zenimax vs Carmack,
    The change in direction as Zuckerberg took control of the helm,
    The huge delay when the lead engineer was killed as collateral in a gang crime
    The resulting disorganisation and loss of work through poor procedures and documentation
    The delays to shipping of initial products
    The initial attempts to full the SDK with DRM to artificially segment the market
    The “accidental” breaking of the ReVive third-party tool.
    The launch missing the Touch controllers
    Room scale still not there yet.

    I wanted to love the Rift as a DK2 owner but they’ve just failed so many times in so many ways that it’s really hard to not want a Vive.

      • AnotherReader
      • 3 years ago

      Andrew Reisse’s death wasn’t anything they could have foreseen or prevented.

        • Chrispy_
        • 3 years ago

        No, he was literally an innocent bystander with terrible luck.

        What his death made apparent is that they were really not documenting anything at all and the whole organisation was kind of winging it as it went along. Understandable given their roots but not a professional or sensible way to run a company.

          • psuedonymous
          • 3 years ago

          The main impact of Andrew Reisse’s death was a setback in the Unreal Engine implementation. Unity integration continued, and the move from UDK to UE4 a year later rendered that work obsolete.

    • chuckula
    • 3 years ago

    So you’re saying that a rift developed at Oculus?

      • morphine
      • 3 years ago

      Dammit, we could have used that for the headline.

        • superjawes
        • 3 years ago

        Sounds like you need to hire chukula as a writer and/or editor.

          • chuckula
          • 3 years ago

          I’m a headline man.
          I leave the real writing to the professionals.

            • kn00tcn
            • 3 years ago

            i think you’re also RSS-or-similar man, feel like i saw you in multiple first comments on phoronix

      • AnotherReader
      • 3 years ago

      You’re on a roll; be careful of the edge or as they say in Blighty, “mind the gap”.

      • ImSpartacus
      • 3 years ago

      Goddamn it, that’s deceptively clever.

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