iOS market share grows over the holidays as Android declines

Companies like Samsung and Google continue to pump out flagship Android phones, while Huawei and OnePlus aim for more affordable handsets. All the while though, Apple has been tightening its grip on the smartphone market. A report from analyst firm Kantar Worldpanel has named the iPhone 7, iPhone 7 Plus, and iPhone 6s the "three most popular smartphones" in the United States in the three-month period running up to the end of November 2016.

Those three models accounted for 31.3% of all US smartphone sales in that period, while Samsung's Galaxy S7 and Galaxy S7 Edge took the fourth and fifth spots. This marks the sixth consecutive period of decline for the Android operating system, which is currently holding a 55.3% market share, down from 60.4% a year earlier. Meanwhile, iOS has seen its marketshare grow from 37.1% to 43.5% in the same period.

Europe saw growth for both Android and iOS, thanks to the decline of Windows handsets. However, iOS still outperformed Android there, making gains as high as 9.1% in Great Britain. In China, Android ruled the roost as Chinese companies like Huawei continue to dominate the market.

With that said, historical data from Kantar shows that these percentages can swing back and forth over time. Android's market share grew by 14% to 64% from December 2013 to August 2014, then fell to 48% in December 2014. These numbers can fluctuate heavily depending on whether one of the companies has just refreshed a phone, or another had a battery go bad on a massive scale. Android has had its falls but still holds a huge chunk of the market, and will continue to provide stiff competition for iOS.

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