In a tweet early this morning, Asus' Republic of Gamers account announced the first graphics cards based on the latest addition to the Pascal GeForce family, the GeForce GTX 1080 Ti. The tweet was accompanied by a picture and a link that was probably meant to go to a micro-site for the cards, but that as of this writing simply redirects to the main Asus website.
The cards in the tweet are Turbo and ROG Strix models. Going by the picture, the cooler designs are identical to the coolers on other cards in those lines, at least visually. Nvidia announced a suggested price of $699 for the Founders' Edition GeForce GTX 1080 Ti last night, but there's no telling how much the ROG cards will go for. Last year when Nvidia announced the GTX 1080 and GTX 1070, the Founders' Edition price was higher than the price for cards from its board partners. That may not be the case this time around, though.