MSI makes its X299 motherboards appealing with a free Corsair H75

The two first words in "high end desktop platform" mean that buyers need to bring wallets stuffed with greenbacks in order to buy a ticket to the Intel Core-X and X299 party. The least expensive boards currently start at over $225 and the first go-round even includes an Aorus board with a $500 asking price. We haven't even seen the prices on the really over-the-top boards with integrated waterblocks and other fancy features. MSI is offering a little relief to both builders' wallets and Core-X CPU temperatures with its latest promotion, offering a free Corsair Hydro Series H75 AIO liquid cooler with the purchase of select MSI X299 motherboards at Newegg.

The Corsair H75 is a closed-loop liquid cooler with a 120-mm radiator that normally changes hands for about $75. All four of MSI's round-one X299 boards appear to be eligible, from the X299 SLI Plus at $259, to the range-topping X299 Gaming Pro Carbon AC that goes for $359. None of the LGA 2066 CPUs that fit into these motherboards come with a CPU cooler in the box, so the AIO liquid cooler will definitely come in handy.

The promotion starts immediately and ends on June 30. The first batch of Intel's LGA 2066 CPUs are expected to hit shelves on June 26. The Corsair Hydro Series H75 cooler has a five-year warranty and the MSI motherboards in the promotion all come with three-year coverage. You can find the full details on the promotion and purchase links right here.

Comments closed
    • chuckula
    • 2 years ago

    On the topic of MSI, is there any word about them bringing the delid die guard to LGA-2066 for Skylake/Kaby lake X?

    • Chrispy_
    • 2 years ago

    And now you get an idea for just how insane the markup is on these boards; Everyone involved can [b<]*still*[/b<] make a decent profit even when giving away a $75 cooler. Motherboards do very little these days. Most of the important stuff is on-die with the processor and the PCH costs aren't significant in the whole board price. Intel even give the suggested prices on their ARK database for many of their PCH costs and the difference between say, the X99 and the Z97, for example is negligible compared to the insane price-hikes of the high-end boards. BoM costs differ very little between the $70 S1151 boards and these high-end X299 offerings. They're selling it on vajazzle, bling, low-volume elitism and the fact that there's an "in for a penny" mentality among most of the target demographic.

      • smilingcrow
      • 2 years ago

      It’s a lower volume platform and the boards are more complex with the extra PCIe lanes maybe!
      So the fixed development costs are higher and spread across fewer sales which is maybe half the cost difference.
      On top of that premium stuff tends to have larger margins.

      • Wirko
      • 2 years ago

      Well, every curve of diminishing returns has a point where it levels out.

      • demani
      • 2 years ago

      Plus that cooler isn’t costing them $75-probably closer to $35-40.

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