AMD reveals suitably massive Ryzen Threadripper packaging

We wouldn't normally worry about a product's box on TR, but AMD took to Twitter this morning to reveal its packaging design for Ryzen Threadripper. Said box seems suitably large and in charge for what's likely to be AMD's biggest product launch this year.

For scale, here's AMD CEO Lisa Su with said box:

I'll be excited to learn more substantive details about Threadripper at SIGGRAPH 2017, but at least we know the packaging will be impressive. Stay tuned.

Comments closed
    • AMDisDEC
    • 2 years ago

    Lisa Su is brilliant!

    She knew a $2 big, bright and shiny package would mesmerize the myopic minded masses.

    • Delta9
    • 2 years ago

    I give the internet about 10 minutes after these chips are available to convert that giant retail box into a Ryzen SFF or Media center PC. Will have to wait for smaller form factor motherboards for the Threadripper version.

    • freebird
    • 2 years ago

    I just know…
    My “Package” is bigger than yours!!!
    nah, nah nah!!!

    • R-Type
    • 2 years ago

    For those of you lamenting the packaging, I’m pretty sure you’ll see NewEgg or Directron selling bare chips from bulk crates 90 days after launch. This is just retail packaging. If it happens you’ll surely be able to get a ‘ripper way cheaper, and if you have your own LCS , get whatever parts you need to fit it and save a bit of money on your workstation.

    • DarkMikaru
    • 2 years ago

    I get what both sides are saying. Cheaper package = stack that paper AMD vs Bling Bling = Wow Factor at a cost. Check one more vote for Bling Bling Wow factor! If I were to spend a grand for a CPU it’s a nice bonus for it to look as amazing as I feel owning it. Totally worth it.

    Bottom line.. pretty packaging helps. It’s why cars look the way they do. Wine bottles try to be as unique as possible. Pretty much everything we buy has some thought put into it. Plus..with the way that Ryzen is performing and how it’s priced… it’s sells itself.

    • SixIron
    • 2 years ago

    That logo looks too much like a human eyeball.

    • jackbomb
    • 2 years ago

    It looks like a portable TV from the 90s!

      • RAGEPRO
      • 2 years ago

      It absolutely does. I actually made this very same comment in the TR Slack. 🙂

    • freebird
    • 2 years ago

    This CPU supposedly supports the yet “unrevealed” new x64 instruction…

    IAR – Intel @rse Ripper

    which allows it to polymorph benchmark code into benchmark wins at an extreme pace! 😀

    • gc9
    • 2 years ago

    Looks like it’s Ryzen ThreadRipper peeking out from the bottom of an LN2 cooling flask’s big foam wrapper.

    • ludi
    • 2 years ago

    The Eye of Suaron repli-artifact seems a bit pricey at $999.99, but apparently there’s a free Threadripper in every box.

    • AMDisDEC
    • 2 years ago

    AMD R&D should be working towards the new Dr. Lisa Su Bobbin doll for the Vega release.

    That doll will break the popularity tie between Lisa Su and Steve Jobs.
    I want ten of them for my car front dash.

      • chuckula
      • 2 years ago

      Restraining order being issued in 3… 2…. 1……

      Don’t be like this [url=https://www.youtube.com/watch?v=8h16WBTtgR0<]Mr. Belvedere fan[/url<].

        • AMDisDEC
        • 2 years ago

        au contraire.

        I called for a brief chat, but we stayed on the phone for 2 hours.

        She likes me. She really likes me!

      • Redocbew
      • 2 years ago

      In the news today, a passing motorist crashed their car into a local supermarket because they couldn’t see the road above their collection of bobble head dolls.

      Yeah that’s not creepy at all.

        • AMDisDEC
        • 2 years ago

        Jealous, and trying to jinx me?

          • Redocbew
          • 2 years ago

          Your style is all your own dude. Really.

            • AMDisDEC
            • 2 years ago

            More Otis Boykin than Bill Gates. Really.

    • Billstevens
    • 2 years ago

    For consumers who spend top dollar for these products it really is nice to get premium packing. Is it frugal or convenient to store? No, but generally you just expect to get nicer everything when you pay double to triple standard consumer prices.

    Also its free marketing, you instantly know someone is unboxing your flagship when it comes in special packaging like that.

    • Mr Bill
    • 2 years ago

    Reminds me of Zelazny’s ‘Eye of the Cat’ along with association of being hunted by an alien ThreadRipping creature.

    • DPete27
    • 2 years ago

    Waiting for someone to make a SFF Threadripper PC using the box as the case!!

      • K-L-Waster
      • 2 years ago

      I’m sure you won’t be waiting long… assuming of course that a mITX mobo for the socket gets released…

        • RAGEPRO
        • 2 years ago

        Seems unlikely; the socket is HUGE! Where would you put the DIMM slots? Maybe you could use SODIMMs, haha.

          • just brew it!
          • 2 years ago

          I’ve seen SFF boards that use SODIMMs. It’s not unheard of.

          • warmon6
          • 2 years ago

          [url<]https://techreport.com/news/32003/asrock-displays-its-trove-of-funky-motherboards-at-computex[/url<] Well asrock x299 ITX board has them fancy sodimm slots. Although a better question would be with the TR4 socket being so big. could even 4 sodimm slots fit on an itx board while leaving room for anything thing else? Now i could see some (or all) of the sodimm slots being on the bottom side of the itx board (like what they do with M.2 slots) although the would be a pain to get at in the event of an issue with the ram or just wanting to upgrade them...

            • CuttinHobo
            • 2 years ago

            Sorry, but my doctor wants me to cut down on sodimm.

    • outsideloop
    • 2 years ago

    Guys, look at the diameter of the package, and that its shaped like a barrel….

    It looks to me like it would perfectly fit a 120mm fan+radiator with attached water block.

      • Srsly_Bro
      • 2 years ago

      Rumor is that an CLC setup will be included with TR CPUs. That news was last week tho. Where you been?

        • CuttinHobo
        • 2 years ago

        outsideloop is clearly out of the loop, man.

          • outsideloop
          • 2 years ago

          Yes, we all knew it was rumored to get a stock water cooling solution. Looks like the packaging is made for that.

            • CuttinHobo
            • 2 years ago

            Sorry, I wasn’t trying to jump on a bandwagon against you – but… the timing. 🙂

    • Mr Bill
    • 2 years ago

    Cue Apple to sue AMD for rounding the corners on that box 3, 2, 1…

      • ptsant
      • 2 years ago

      Actually, many recent Apple products are notorious for razor-sharp angles. Notably the macbook unibody edges, which allegedly can also peel carrots, cut bread etc.

        • just brew it!
        • 2 years ago

        I can confirm. My work MacBook Pro has literally cut two holes in my backpack where the corners normally rest. If I’d known that would happen, I would’ve lined the bottom of the laptop compartment with duct tape.

        On the bright side, if I’m ever assaulted on my way to/from work while I have my MBP out, I could probably use it as an edged weapon. Assuming I don’t cut my hands trying to use it.

    • ronch
    • 2 years ago

    I’ve always lamented how AMD uses cheap packaging for their FX processors, not including the tin boxes during the chip’s earlier years. The box isn’t just functional packaging that you throw away, this isn’t a box of cereals, this is a high involvement product and perception is important. If AMD didn’t know this they wouldn’t have given the FX fancy tin packaging in the beginning. They did this with the Athlon 64 in its early years too, and now that they have a strong lineup again they’re making sure no one mistakes Threadripper for a cheap budget chip. They probably thought it wasn’t worth trying to spruce up the FX lineup but now things have turned around for them.

      • just brew it!
      • 2 years ago

      To me the tin boxes were more a source of amusement than a selling point. I do still have the tin my FX-8320 came in though; I’ll probably end up using it to store small odds and ends (case screws, tubes of thermal grease), or spare SSDs, or something. But so far, it has just been part of the general clutter in my office.

      As long as the processor is protected from ESD and physical damage, I really don’t care about the packaging. A simple cardboard box with an ESD bag inside is just fine by me.

        • ronch
        • 2 years ago

        Maybe, but a product is not just about function, it’s also about form. And that includes packaging. Why do you think companies spend so much time and money on packaging and making sure you notice them and be wowed? (Of course this does not apply to ALL kinds of stuff.) Otherwise we’d be driving boring but highly functional cars, checking in at clean, comfortable but spartan hotels, and Rolex might as well use cheap cardboard packaging to ship their watches in.

        You don’t get VIP treatment in a Suzuki car dealership the same way you get VIP treatment in a Mercedes dealership. The wow factor truly plays a significant role in this world. Yes I know many folks don’t care much for flashy packaging but the reality is, companies know it’s role and it does affect consumers’ perception of a product.

          • shank15217
          • 2 years ago

          Car dealerships are a bunch of crooks and provide nothing but cause pain and suffering and this is universal of all car dealerships

    • Longsdivision
    • 2 years ago

    LisaSu for scale, nice.

    • etana
    • 2 years ago

    one wonders whether Sauron’s eye is really the best way to market something not intended for world domination.

      • just brew it!
      • 2 years ago

      A CPU with the capabilities of a palantir would be pretty cool. I’d buy one.

        • K-L-Waster
        • 2 years ago

        It isn’t worth the risk: they’re not all accounted for…

        • CuttinHobo
        • 2 years ago

        Very fitting for today’s computing environment! With all the software telemetry, much like a palantir, we don’t know who else may be watching. 🙂

      • Thbbft
      • 2 years ago

      I think world domination is the plan

    • SomeOtherGeek
    • 2 years ago

    This is why AMD doesn’t make any money. They spend extra on the coolness factor or so they think. This is not going to help with the margins.

      • ronch
      • 2 years ago

      It’s called marketing. See how many other companies make sure they use flashy packaging. And being a high margin product they might as well crank up the wow factor.

        • SomeOtherGeek
        • 2 years ago

        Yes, I understand, but in the position that AMD is in, they need to make everything they can. Not be spending 80% (I’m just making this up) of their product on pork.

          • ronch
          • 2 years ago

          I don’t think that packaging costs all that much. $5, maybe?

            • SomeOtherGeek
            • 2 years ago

            I think it is a little more than that:

            It has round edges
            It has bevels
            It has a “Star Trek”ish font
            The material looks cloth
            It is a HUGE box, it is not PO friendly, so shipping it more expensive.

            Plus all the “R&D” that went into it.

            But then the user pays for all that, so I guess it doesn’t matter.

            • ronch
            • 2 years ago

            Well, even if it’s, say, $15, that’s a drop in the bucket for chips that retail for $800 to $1K. Or even more.

            • just brew it!
            • 2 years ago

            AMD needs all the help they can get when it comes to margins. Spending $15 on packaging that probably doesn’t help much (if at all) from a sales standpoint is $15 less in profit.

            • ronch
            • 2 years ago

            If you build a very nice, expensive car, you’re not gonna put cheap Chinese tires on it just to save a few bucks only to ruin the image of the car. No, you go all out and spruce it up, put the finest wheels and tires on it, and make sure it’s so shiny you’ll go blind if you stared at it for 2 minutes. You make sure the buyer is totally blown away, buys, and spreads the word. You spare no expense.

            Same here. It’s crazy for AMD to put out a high end high margin halo product and put it inside a cheap cardboard box. And it’s not just AMD that does it.

            • just brew it!
            • 2 years ago

            Tires have a huge effect on how a car performs. The box your CPU comes in has zero effect.

            • ronch
            • 2 years ago

            Like I said, call those companies then.

            Then again I bet they at least know a thing or two about product perception.

            • Redocbew
            • 2 years ago

            I’m pretty sure there are no car companies looking to encase a car in cheap black foam with bits of plastic glued on as a way to promote sales.

            Of course I say this facetiously, but it does help to illustrate how completely ridiculous this is. You are the only one who seems to think this box is made of gold, or something. Again.

            Edit: Then again, if they have [url=https://www.youtube.com/watch?v=qc1cX0abcJc<]something like this[/url<] in mind I'm all for it.

            • just brew it!
            • 2 years ago

            Why would I call them? It’s not like one guy telling some intern or call center droid they hired to answer the phones that their product packaging is a silly waste of money will make any difference.

            What you’re basically arguing here is that most buyers of PC components are stupid, and will make purchasing decisions based on flashy packaging. I would argue that for every one of those customers, there’s another one who looks at the packaging and thinks “Wow, do they think I’m stupid? What’s wrong with the product that they feel they need to resort to this kind of marketing tactic?”

            • SomeOtherGeek
            • 2 years ago

            So, you are saying that Intel’s little box is not very nice? It is simple and it does its job – getting a product from point A to point B.

            • K-L-Waster
            • 2 years ago

            The box isn’t the equivalent of the tires — it’s more like the protective liners they put over the seats and floor mats for delivery.

            • Redocbew
            • 2 years ago

            Instead of using a cheap cardboard box they used a cheap foam box. I agree, much better.

            • SomeOtherGeek
            • 2 years ago

            But that is HUGE to AMD. Suppose there is a 10 buck difference and they sell a million of them, that is an extra 10 million that AMD sorely needs.

            • Redocbew
            • 2 years ago

            If AMD sells a million threadrippers they won’t care, because the sale of a million halo products means everything else is in the multi-millions.

            • freebird
            • 2 years ago

            Not just that, but 1 MILLION Threadrippers sold would mean $800M-1000M in REVENUE which by the way is NOT chump change.

            oh yeah, and more importantly, its been reported that they will include an AIO cooler which costs way more than the stupid package…

        • just brew it!
        • 2 years ago

        How many people do you figure choose a CPU based on the appearance of the retail packaging?

          • ronch
          • 2 years ago

          Of course they don’t. But that’s not the point. These things sit on store shelves. And if you think I’m mistaken, I guess you need to email all the video card makers and peripheral makers and tell them not to sell their high end wares in flashy packaging. Like those fancy GTX 1080 packages, for example.

            • just brew it!
            • 2 years ago

            The video card boxes are stupid too. At least a video card is something that is frequently purchased as an upgrade for an existing system, so anything that sets you apart in a crowded field may give you some advantage.

            A high-end CPU for a brand new platform isn’t going to be purchased as a drop-in upgrade. Anyone who buys one has probably already decided they want Threadripper, and speced out the entire build.

            Don’t most people buy their computer parts online anyway, where fancy packaging makes zero difference, and just serves to drive up shipping costs?

            • Redocbew
            • 2 years ago

            The only reason I’ve bought electronics in a physical store in the past few years is when I need something right now and can’t wait a few days for Amazon or whoever to ship it to me.

            • Takeshi7
            • 2 years ago

            That’s the only reason I go to Best Buy. They will match Amazon prices, and then I don’t have to wait for shipping.

            • DataMeister
            • 2 years ago

            At least with stupid video card boxes you know they are competing with half a dozen other resellers offering a compatible product. With this CPU you’ve already decided to buy it based on other reasons and you can’t buy the CPU from 6 different resellers where the best presentation wins.

          • ptsant
          • 2 years ago

          More than you’d think. It has been consistently proven in a bunch of sophisticated psychology trials that people are way [i<]less[/i<] rational than what they think. Hell, whole markets depend on people not being rational (expensive beauty products, almost anything "luxury" etc). I said it below, in another comment: when I received my $400 Ryzen 1700X in a simple (and empty) box I somehow felt disappointed. It didn't feel like a $400 CPU, even though it certainly performs great. The FX8350 with the tin box felt "nicer". In fact, if I had seen the package in a "brick and mortar" store, I might have been tempted to get the cheaper model (1700). Now, I agree that you can't sell packaging without substance. Just like nobody copies the look of the Ferrari in a $20000 car, because it would feel fake. But you can certainly make a Ferrari that looks like a $20000 car. It won't sell.

          • Meadows
          • 2 years ago

          But once you do choose, it feels nice if it’s not ugly as well.

            • just brew it!
            • 2 years ago

            I would not care if it came in a plain brown corrugated cardboard box, as long as the product is adequately protected from handling damage.

        • MOSFET
        • 2 years ago

        ronch, I couldn’t agree more. I wasn’t sure this day would ever happen 🙂

      • shess
      • 2 years ago

      Margins won’t matter if they only sell 50,000 units.

        • Longsdivision
        • 2 years ago

        curious to where you get this unit estimate?

          • shess
          • 2 years ago

          I just made it up. Point is more that if they sell only a nominal number of these, it doesn’t really matter if they’re giving up their margins on packaging.

          I meant it snarky, as over time I’ve gotten tired of the amazing new AMD CPU which was going to finally trounce Intel except by the time you can actually get parts to build out your system, Intel’s next gen with reasonable availability is released. But you can interpret it as positive, they don’t need to sell huge volumes of this part, they need the huge volumes further down the part list.

            • Srsly_Bro
            • 2 years ago

            Made up like your entire argument which you use as a basis for more arguments. Ok, bro.

            • shess
            • 2 years ago

            Whoa, sorry dude, I didn’t mean to screw up your Oxford-style debate! Is it invitation-only? I’ll make sure to get some tweeds with elbow patches for next time.

      • ronch
      • 2 years ago

      Oops, wrong recipient.

      • Mr Bill
      • 2 years ago

      Americans have a history of blockiness and sharp edges in their packaging and judging from comics, we like lots of faceted bulges implying mysterious power. This presentation reminds me of something Steve Jobs would have come up with for a new Apple product. I like JBI’s Palantir comment, the Ryzen symbol does look a bit like Saruons eye.

      • K-L-Waster
      • 2 years ago

      If the size and shape of the box is the biggest “issue” they have to deal with after launching ThreadRipper, they’ll be in great shape.

        • just brew it!
        • 2 years ago

        We can hope.

        • aspect
        • 2 years ago

        Looks like foam, that would provide extra safety for the larger cooling and the cpu.

      • Chrispy_
      • 2 years ago

      That packaging actually looks very economical, whilst still managing to be eye-catching.

      [url=http://s3.amazonaws.com/digitaltrends-uploads-prod/2017/07/DFgIf2rU0AA83aU.jpg-large.jpg<]Here's a bigger picture[/url<] and you can see it's nothing more than two half boxes made out of black polystyrene foam with a black cardboard band around them with printed info. The "eye of Sauron" is nothing more than a plastic moulding, much like the one Intel HSF retail kits use, but more round and domed with screenprinting on the inside. That's $3-5 packaging at most, in quantities of 10,000 - but more importantly, it's probably only a buck or two more than the traditional boring cardboard box.

        • just brew it!
        • 2 years ago

        Well, in that case they get a thumbs down for using materials which are not easily recyclable. AFAIK most curbside recycling programs will not take polystyrene foam. Cardboard is much more environmentally responsible.

          • Anovoca
          • 2 years ago

          I hope the irony of bringing up environmental responsibility on a threadripper CPU post is not lost on you.

            • just brew it!
            • 2 years ago

            For someone who can make use of the compute power, the performance/watt of Ryzen in general is not bad. I expect that to continue to be the case with Threadripper. OTOH, if someone’s buying it just to surf Facebook and YouTube, well yeah, that’s a colossal waste of money *and* electricity.

            • K-L-Waster
            • 2 years ago

            Yes. It would be the equivalent of those guys who buy full size pickups to commute to an office.

            • Anovoca
            • 2 years ago

            I will have you know my pickup truck is very egonomical. :O

            • Chrispy_
            • 2 years ago

            I don’t know if you’re talking about 32-thread power consumption or environmental damage caused during the manufacturing process of CPUs, but either way – your point is valid.

            AMD could package this in mercury-painted fur-lined plastic box, and then waste some helium to seal it all in an inert gas, and it still wouldn’t have much impact on its environmental footprint….

          • Chrispy_
          • 2 years ago

          Or not:
          [url<]http://www.eps.co.uk/pdfs/eps_and_the_environment.pdf[/url<] Apparently it's cheaper, lighter, less damaging to produce, and less physical volume of waste that paper/wood/cardboard. It is 100% recyclable, or can be clean-burned to recover most of the energy production. The fact that your state sucks as kerbside recycling isn't AMD's fault (though my city burns rather than recycles polystyrene foams too).

            • just brew it!
            • 2 years ago

            That document was produced by a trade association called the “Expanded Polystyrene Packaging Group”… hardly an unbiased source. They’ve almost certainly assumed “best case” scenarios for polystyrene and “worst case” for paper products.

            Until recycling the stuff becomes the norm, disposal is problematic. It doesn’t degrade if it ends up in the environment, and even if you “clean burn” it, you’re still pumping petroleum-sourced CO2 into the atmosphere.

            • Chrispy_
            • 2 years ago

            Indeed, but at the same time recycling card uses chemicals – it’s not environmentally “free” either and the added weight of cardboard packaging when transporting hundreds of thousands of units just ends up being more fossil fuels and CO2 into the atmosphere through other methods. Because styrene is mostly air, it’s actually not that bad. It burns very quickly with little energy.

            All packaging is bad, but I was trying to point out that this really isn’t that bad. When you look at the damage to the environment caused by the fabrication plants that manufacture the CPU dies themselves, the packaging is almost irrelevant anyway.

            • just brew it!
            • 2 years ago

            A well-constructed cardboard package is mostly air too, and shouldn’t weigh substantially more than a polystyrene one.

            Also SMH at the “This thing is already environmentally harmful anyway, so who cares if we make it worse?” mindset.

            • Chrispy_
            • 2 years ago

            False economy; Protecting the part adequately is FAR more environmentally responsible than wasting parts from inadequate packaging when the parts in the packaging have already had a lot of environmental damage invested in them.

            I’m pulling numbers out of my butt now but I’d guess that one ruined product due to shipping damage equates to the same environmental cost as thousands or even tens of thousands of pieces of packaging. To make ONE semiconductor requires several litres/kilograms of the following, each of which will have further costs to the environment to obtain, refine and get to the semiconductor fabrication facility:

            Acetone,
            Arsenic,
            Arsine,
            Benzene,
            Cadmium,
            Hydrocloric acid,
            Lead,
            Methyl chloroform,
            Toluene,
            Trichloroethylene.

            Every processor is a big old list of NOPE in terms of environmental cost. Have you seen the black sludge lakes in China? Google Baotou lake. That’s the side-effect of just a tiny fraction of the reagents (rare-earth minerals) used in the semiconductor industry.

            It’s not as if Intel/AMD’s cardboard boxes also don’t have plastic shells inside them either. There’s still non-recylclable plastic in the alternative packaging too! Your objection to styrene just because it’s slow to biodegrade makes no sense in the grand scheme of things.

            • just brew it!
            • 2 years ago

            I’ve never seen (or even heard of) a physically damaged processor in cardboard retail packaging. You’re positing a scenario (inadequate protection of the chip due to the use of cardboard) that, AFAICT, simply doesn’t exist.

            Furthermore, unlike EPS the little plastic clamshells the chip is encased in are easily and widely recyclable, so that’s a red herring. I’m looking at one right now — it has a “1” in a triangle molded into it (PET, same stuff plastic soda bottles are made of), so I can toss it in my curbside recycling bin.

            • Chrispy_
            • 2 years ago

            It’s rare but you probably haven’t bought 2500 processors over the years like me. I see one or two smashed CPU boxes a year, and on three occasions it has totalled the CPU. Still, that’s only 0.1% of all processors I’ve encountered, give or take.

            As for curbside recycling, point taken.
            Your state != R.O.W though.

            • just brew it!
            • 2 years ago

            You’re assuming styrofoam would’ve worked better. An impact hard enough to crush the cardboard box could’ve easily shattered a styrofoam package too.

            • Chrispy_
            • 2 years ago

            There’s a reason they make crash helmets out polystyrene and don’t use cardboard instead, but whatevs, I know you made up your mind long ago….

            • just brew it!
            • 2 years ago

            [url<]https://www.wired.com/2011/06/cardboard-bike-helmet-better-than-plastic/[/url<] [url<]https://jamesdysonaward.org/projects/ecohelmet/[/url<]

        • SomeOtherGeek
        • 2 years ago

        Yep, you are right on all accounts. I miss the days of steel covered packages. Like the AOL of yore. All my Lego are in those Christmas popcorn containers.

      • Zizy
      • 2 years ago

      Yet this topic saw 85 replies already just here. A great way to keep the product in front of our eyes and with knowledge it will be released soon.
      Everyone that matters will be getting the chips on a tray anyway. And pay so much less cost of this box is completely negligible compared to that.

      • maxxcool
      • 2 years ago

      @120 comments… that marketing is WORKING.

        • SomeOtherGeek
        • 2 years ago

        LOL! To be honest, I was not expecting a good dialog like this. It is all good.

        Yea, I have hope for AMD. I want them back to their former glory (I can dream!) and to make competition thrive.

          • maxxcool
          • 2 years ago

          😀 it’s all cool .. 🙂

    • Lord.Blue
    • 2 years ago

    Considering that there is supposed to be an AIO water cooling system in there, I’m actually surprised that it does not have a larger box. Maybe it’s a 120mm AIO?

      • chuckula
      • 2 years ago

      I’d expect a 120 or 140 mm AIO with 2 fans, although maybe they ship with one.

      Most cases these days can accommodate 140mm radiators pretty easily, but they may have gone with 120mm for the broadest compatibility.

      • Chrispy_
      • 2 years ago

      Fury X managed with a 120mm AIO and the cooling was reasonably quiet too.

      FYI, Fury X was a 275W part. Threadripper is barely half that…

        • chuckula
        • 2 years ago

        Threadripper is 180W so noticeably more than half (137.5 watts).

        Threadripper’s main advantage is that its underlying silicon just won’t clock that high regardless of cooling and the big IHS has two separate heat regions that help to spread the generated heat out over a large area.

          • Waco
          • 2 years ago

          I still hope for 4 heat regions… 🙂

    • Neutronbeam
    • 2 years ago

    “I’m a big chip off of a big wafer, and I’ve got a big package too. Would you like to come over to my place to see my hot multi-threaded performance?”
    –Threadripper pick-up lines

      • just brew it!
      • 2 years ago

      “Let’s get out of this dive and go for a walk in the park… we could find a nice benchmark to sit on.”

      • DragonDaddyBear
      • 2 years ago

      “My package is so large it rips my threads. How about you let me insert myself into your socket so I can show you how I perform? With my memory channels it’ll be a benchmark you never forget.”

        • K-L-Waster
        • 2 years ago

        “You know what they say about chips with big boxes, right?”

      • rudimentary_lathe
      • 2 years ago

      “Want to see my ginormous heat spreader?”

    • just brew it!
    • 2 years ago

    [quote<]For scale, here's AMD CEO Lisa Su with said box:[/quote<] How many Threadripper boxes does it take to equal the volume of AMD's CEO?

      • derFunkenstein
      • 2 years ago

      I can fill that CEO’s volume in 25 boxes:

      six for the torso
      five for each leg
      four for each arm
      two for the neck/head
      three to cut into pieces and kind of fill in the rest

        • chuckula
        • 2 years ago

        AND I’LL FORM THE HEAD!

          • the
          • 2 years ago

          [url=https://www.youtube.com/watch?v=tZZv5Z2Iz_s<]Overclocked and over voltroned.[/url<]

          • willmore
          • 2 years ago

          Not now, don’t debate this again!

      • torquer
      • 2 years ago

      The potential for inappropriate comments here is immense.

      must…resist..juvenile tendencies

      • Wirko
      • 2 years ago

      Bought an i3 CPU recently. It’s fast but the box doesn’t look like much. Less than 0.01 brians big, I’d say.

      • Chrispy_
      • 2 years ago

      Lisa Su has a volume of about 60 litres.
      Threadripper’s box has a volume of about 5 litres

      Twelve boxes.
      See, I didn’t even need to mention the blender.

    • derFunkenstein
    • 2 years ago

    Suitably ludicrous.

      • just brew it!
      • 2 years ago

      They’ve gone to plaid!

    • tipoo
    • 2 years ago

    Waiting for FaceRipper

    [url<]http://images.anandtech.com/doci/11636/dbwthwoxkaeehmw-1.jpg.324b24f4c47236d1eaf463abf6ad95a3.jpg[/url<]

      • chuckula
      • 2 years ago

      FaceRipper + mini-ITX motherboard FTW.

      • ImSpartacus
      • 2 years ago

      I feel like I could eat off of that.

        • Longsdivision
        • 2 years ago

        You can most definitely cook off it…if you don’t mind a slow simmer.

          • the
          • 2 years ago

          [url=https://www.youtube.com/watch?v=sG3wceb05Sg<]Hopefully it is faster than the Pentium 4 in this regard.[/url<]

        • Redocbew
        • 2 years ago

        A CPU that can literally make you breakfast. What an awesome idea.

          • just brew it!
          • 2 years ago

          Back in the original Athlon days someone attached a small aluminum pan to their Athlon in place of the heatsink and posted videos of eggs cooking in it. Looks like the site’s gone now though.

      • PTRMAN
      • 2 years ago

      Is it just me or does that look photoshopped?

        • just brew it!
        • 2 years ago

        Definitely. Anybody with a clue knows Threadripper II will be larger than that!

        • tipoo
        • 2 years ago

        We had to make it look like it could fit in human hands for advertising purposes.

      • ptsant
      • 2 years ago

      +1, would definitely buy this chip

      • Lord.Blue
      • 2 years ago

      As long as it’s not a face hugger, I think we’ll be fine.

    • TwoEars
    • 2 years ago

    Is it just me or does it look like someone ripped that packaging a new one?

      • Spunjji
      • 2 years ago

      Goatse style D:

    • chuckula
    • 2 years ago

    I’m assuming there’s some sort of cooler in there or else it’s a very stylistic way to eat up landfill space.

      • RAGEPRO
      • 2 years ago

      Rumors were that it includes a CLC.

      • ptsant
      • 2 years ago

      Although I understand the need for marketing, I really do, I have to say that the packaging of the Ryzen 1700X was … exactly that. A mostly empty box, and a processor. Anyway, it was paper so at least it is recyclable.

      • gru
      • 2 years ago

      You are probably american so you don’t know what recycling is…

      • just brew it!
      • 2 years ago

      Yeah, unless most of that space is taken up by the cooler, it’s ludicrous.

      Also seems odd to come up with elaborate packaging for something which is probably going to be mostly an OEM part. I expect most of them will ship to system builders (so packaged in trays, not retail boxes).

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