Samsung 970 Evo and 970 Pro SSDs launch at lower-than-expected prices

The chatter among PC builders the last few months has centered around the high prices of discrete graphics cards and system memory. SSD prices, thankfully, have been slowly but surely falling for a while now, and Samsung seems to have taken this into account by making a last-second adjustment to the launch prices of its 970 Evo and 970 Pro SSDs.

Mode Original price (USD) Store price (USD)
970 Pro 1 TB $630 $500
970 Pro 512 GB $330 $250
970 Evo 2 TB $850 $800
970 Evo 1 TB $450 $400
970 Evo 500 GB $230 $200
970 Evo 250 GB $120 $110

The specific prices are listed in the table above, but the general trend is that the Pro models get a bigger discount than the Evo units, thereby reducing the price delta between the two tiers of drives. The 970 Evo 250 GB drops by just $10 (about 9%), but the mighty 970 Pro 1 TB gets a $130 discount versus the originally reported amount (a bit over 20% off).

The 970 Evo and 970 Pro are follow-ups to the company's fast and popular 960 Evo and 960 Pro. The 970 Evo 1 TB wasn't quite as high-flying as its forebear in our instrumented testing, but the reduced prices take the sting out of the apparent lack of generational progress. We aren't sure if these price reductions are part of an introductory program or if they will be permanent. In either case, all models save the 970 Evo 2 TB are in stock and shipping now.

Comments closed
    • Chrispy_
    • 1 year ago

    It’s not the first time Samsung have tried to pass off a lower-performing, cheaper-to-manufacture product as an upgrade.

    I still have Samsung 830. Not only is it faster than the 840, it’s also still going.

      • Freon
      • 1 year ago

      Yup, my 830 (a mere 128GB model) is still going as well and acts as a boot drive now on a secondary system some 5+ years later.

      My recollection was the 840 was highly unreliable over time as their first real crack at TLC, and it really took them until the 850 EVO to really sort that out.

        • Growler
        • 1 year ago

        My 830 has proven to be one of the best PC component purchases I’ve made yet. About the only thing I’ve had that I used longer was my old Antec SX835 case.

        • Chrispy_
        • 1 year ago

        Correct, there’s a huge multi-page thread here on the TR forums with dozens of 840 and 840EVO owners posting the results of their dying SSDs.

        They were just abysmal drives that took at least a year for Samsung to roll out firmware patches for, and even with the firmware patch, the performance was never as good as new and quite a long way off the performance of the previous-gen 830.

        I’ve thrown away dozens of Samsung’s SSDs that weren’t fit for purpose. They truly ruined their reputation since the higher prices were supposed to mean that more validation and testing was done. Clearly not! Not only did they never apologise, they took forever to fix it and it offered no compensation to affected owners!

      • Anovoca
      • 1 year ago

      Reminds me of the Dr. House speech from S1E17: ” Ed Vogler is a brilliant businessman, a brilliant judge of people, and a man who has never lost a fight. You know how I know that the new ACE inhibitor is good? Because the old one was good. The new one is really the same, it’s just more expensive. A lot more expensive. See, that’s another example of Ed’s brilliance. Whenever one of his drugs is about to lose its patent he has his boys and girls alter it just a tiny bit and patent it all over again. Making not just a pointless new pill, but millions and millions of dollars. Which is good for everybody, right? Except for the patients. Psht. Who cares? They’re just so damn sick. God obviously never liked them anyway.”

    • chuckula
    • 1 year ago

    Lower than expected prices.
    Lower than expected performance.

    Samsung has restored balance to the Force.

      • JustAnEngineer
      • 1 year ago

      Always two there are—a master and an apprentice.

        • Blytz
        • 1 year ago

        or a pro and evo, but which one is which

          • Freon
          • 1 year ago

          EVO, you da real pro.

      • TheRazorsEdge
      • 1 year ago

      I would wonder if the reliability is also lower than expected, but that’s hardly possible.

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