Samsung’s Frame TV masquerades as fine art

TVs often serve as the centerpiece of a living space, but perhaps your carefully curated home can't suffer a featureless black void on a bulky plastic stand when you're not appreciating the finest in motion pictures. Samsung's Frame TV just got an update for 2018, and it promises not to sully your walls with an impression of an Ad Reinhardt. Instead, the Frame can show content from Samsung's own Art Store, a collection of over 400 works from museums and agencies from around the world that's exclusive to the Frame.

When it's exhibiting artworks, the Frame can automatically apply a simulated “mat” to the displayed image to make up for the fact that it's a fixed-aspect-ratio canvas. The screen also does its best impression of a framed artwork with interchangeable edges in walnut, “beige wood,” black, and white, and it hangs flush against the wall on its included mount like a picture would. For folks who prefer their objets d'art free-standing, the Frame can sit on a suitably spindly stand, too. To maintain the illusion of a mounted or free-standing artwork, Samsung uses its “One Invisible Connection,” a thin, translucent cable that carries power and data signals from a dedicated enclosure that houses all the TV's brains.

As a TV proper, the Frame seems rather middle-of-the-road. It's a 4K LCD screen that doesn't use Samsung's latest QLED panel technology, for example, but it does support HDR10 content. Samsung's Bixby voice assistant stands ready to serve at one's beck and call, and motion sensors in the display ensure that the Frame only shows art when there are eyes around to appreciate it. With four HDMI ports and even FreeSync support, the Frame can be as cultured or coarse as one wants. The 55″ version of the Frame starts at a Sotheby's-ready $1999, while the 65″ commands $2799. Both versions of the Frame are available now.

Comments closed
    • spiritwalker2222
    • 1 year ago

    This came out a few months back. The wife and I were looking at getting one. She doesn’t like the way regular TV’s look in the living room. We still haven’t decided on a TV, maybe there will be some new TV’s released shortly that look better than the current selection.

      • rd94
      • 1 year ago

      …rich people problems.

    • ronch
    • 1 year ago

    Reminds me of those digital picture frames that let you plug in a USB drive containing your photos and display them onscreen.

    • confusedpenguin
    • 1 year ago

    Speaking of artwork on a screen, there is a website called Digital Blasphemy that has some good desktop wallpaper. Most of it is only downloadable with a paid membership though. I have a Thomas Kinkade painting as my desktop wallpaper right now.

    • heerohawwah
    • 1 year ago

    I bought a Vizio 1080p TV on amazon, popped its case off and built a picture frame around it. Quick project only took a few hours, was easy and turned out really good. And it was actually affordable, only $30 for wood and stain, plus the TV cost. I really think the manufactures are missing a real niche market by not having affordable, thin, picture frame type screens. Especially when they serve the dual purpose of home pictures or digital painting, etc…
    [url=https://www.amazon.ca/gp/customer-reviews/R2PU4UFN6DFDOK/ref=cm_cr_othr_d_rvw_ttl?ie=UTF8&ASIN=B06XRNQB9W<] My modded Vizio Frame [/url<]

    • Usacomp2k3
    • 1 year ago

    The high-end customer integrates use frames that have roll-up artwork that sits in front of the display screen when in “off” mode that rolls out of the way when the TV is on.

    • Kretschmer
    • 1 year ago

    If wall display art looked accurate, it would actually be a compelling idea. Art @ 55″ easily breaks $2K, and e-ink wall displays would allow you to change the feel of your living space without spending tens of thousands of dollars each time you want to redecorate. But lit LCDs can’t properly imitate print art and big black rectangles all over when you power down would look silly.

    This type of display really yearns for original digital content with motion that highlights the medium instead of poorly mimicking existing art.

    If I get a chance tomorrow I’ll stop by the Samsung Store and see if I can gander at one of these in person.

    • Kretschmer
    • 1 year ago

    Can we all agree that Bixby is terrible and move on?

    At least Bing is the premiere search engine for adult content.

      • kvndoom
      • 1 year ago

      {reminds self to switch default search to Bing when I get home}

    • Srsly_Bro
    • 1 year ago

    Tomorrow it will be Intel news.

    “Intel 10nm masquerading as a working product.”

      • ronch
      • 1 year ago

      I’m quite excited about Ryzen 2 built on 7nm that’s due next year.

    • strangerguy
    • 1 year ago

    A TV with a different exterior? ZOMG true innovation right there. 11/10, totally not falling asleep from the meh.

      • Liron
      • 1 year ago

      When you thought that bezels could not get any bigger, here comes a true trailblazer.

      • ronch
      • 1 year ago

      But Sony made a TV before with a dark blue bezel with little sparkly particles meant to make you feel like you’re staring at the beautiful night sky while watching a horror flick. Now that’s 12/10 in my book.

    • SuperPanda
    • 1 year ago

    If this actually worked (could legitimately fool someone into thinking it wasn’t actually a TV when off), it’d be fantastic and worth paying extra for. A giant black box is a pretty hostile design element in a living space.

    I’d be shocked if the in-person effect weren’t just a fancy screen saver, though. Maybe if it could transition to something like e-ink when off and wasn’t glossy, but I don’t see a traditional LCD fooling anyone, no matter how much pretentious language Samsung wants throw at the wall.

      • Redocbew
      • 1 year ago

      If they wanted to make this a real feature they would have allowed the use of your own content. Even if you took the trouble to build something like this into the wall, or took some other measures to help it integrate into the room even better it’s useless without that.

      There’s that, and the stand looks like an excellent way to get your fancy new not-just-a-TV broken. I don’t even have kids, and a kid hooking one of those legs and sending the whole thing crashing down was the first thing that came to mind.

      • brucethemoose
      • 1 year ago

      Maybe they could use that “light field” LCD Red is putting in their phone?

      I’m not sure what the resolution of such tech is, but if you could give the impression of a painting’s texture, and left it in a bright room, I bet it would fool alot of people until they got close.

      • Chrispy_
      • 1 year ago

      It doesn’t work, at least – not convincingly.
      Theme parks like Disney have been using LCDs and TV’s behind translucent canvas and suchlike in their ride queues and the suchlike for years now. It’s very obviously backlit and emissive light, even in a controlled-lighting environment where they’re doing their best to hide it and disguise it as ‘animated paper’ or ‘haunted paintings’.

      The only way this could look good as a painting would be if it were reflective e-ink, and not backlit by LEDs – but then the screen would have to be white instead of black and it wouldn’t work as a TV.

      • rd94
      • 1 year ago

      Giant black box? — I take it you weren’t alive when they used to be giant grey cubes???

    • JosiahBradley
    • 1 year ago

    LG did this awhile ago: [url<]https://www.lg.com/us/tvs/lg-55EA8800-oled-tv[/url<]

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