Rumors of the Intel Extreme Editon’s death are greatly exaggerated

A Twitter tempest arose yesterday when Intel alumnus François Piednoël heard through the grapevine that Intel was planning to kill off its Extreme Edition branding. The long-running Extreme Edition label has been Intel's special-sauce brand for ultra-high-end CPUs like the Core i9-7980XE and Core i7-6950X, to name just a couple recent examples.

For its part, however, Intel suggests the Extreme Edition brand is here to stay. I asked the company whether it had any plans to retire the moniker, and an Intel spokesperson provided me with the following statement:

There is no change to the branding of the Intel Core Extreme Edition processor and Intel Core X-series processor family.

So there you have it. It seems builders with plenty of money to burn will still be able to seek out the black-and-gold boxes typical of recent Extreme Editions when they go to build their uber-expensive PCs. We'll see if anything actually changes when the next generation of Extreme Edition CPUs comes to market .

Comments closed
    • freebird
    • 1 year ago

    Wow. François Piednoël must have a LOT of followers on Twitter. Just about every Tech site I’ve visited in the past 24-hours has a write up on a rumor that I doubt anyone cares if the name changes or not… because Intel isn’t gonna stop soaking people that will pay more 4 MOR COREZ!!!

    • WaltC
    • 1 year ago

    Why Intel or anyone else should even care whether “Extreme Edition” remains a code-word for a tiny number of exorbitantly and idiotically priced cpus of very limited yields remains an enduring mystery. “EE”? Alas, I knew him not at all…;) “Rip-Off Dead Ahead!” is all it has ever meant to me, frankly.

    • Unknown-Error
    • 1 year ago

    Blame Chuckula

      • chuckula
      • 1 year ago

      [url<]https://www.youtube.com/watch?v=bOR38552MJA[/url<]

    • Krogoth
    • 1 year ago

    It would be marketing suicide if Intel decides to pull the plug on the “Extreme Edition” brand at this stage of the game.

    Methinks, the whole thing was pure click-bait for the twitter account in question.

      • NovusBogus
      • 1 year ago

      A Twitter user stirring the pot for the lulz? Say it ain’t so!

    • blastdoor
    • 1 year ago

    It’s time to stop holding back, Intel — unleash the Rampage Edition!

      • K-L-Waster
      • 1 year ago

      Wouldn’t that put them in the Danger Zone?

        • Krogoth
        • 1 year ago

        [url<]https://www.youtube.com/watch?v=Bi3DfbW68lQ[/url<]

      • chuckula
      • 1 year ago

      Yes, but Intel IGPs aren’t good enough for a [url=https://www.youtube.com/watch?v=4_KFe81bjnw<]Rampage Edition[/url<].

    • chuckula
    • 1 year ago

    It can never die because it was really the Emergency Edition all along.

    • Chrispy_
    • 1 year ago

    Intel will always have Xeon dies that fail to meet efficiency/core-count requirements and it’s definitely better to sell them for ANY value than the throw them in the trash.

    Extreme editions will not die unless Xeon server architecture deviates from mainstream consumer architecture so much that there is no overlap. If anything, the success of Threadripper proves the opposite – Prosumers and wealthy consumers are buying more HEDT solutions than ever before.

      • Platedslicer
      • 1 year ago

      I’m not so sure. If selling failed Xeon dies meant breaking their precious segmentation, I feel pretty sure that Intel would gladly “bin” them. With that said… I don’t see how terminating the EEs would help segmentation at all. It’s a small but well defined niche.

      Maybe they feel that it’s not worth a race to the bottom in margins with AMD, since this is a space where core count does “count” and AMD seem willing to go gung-ho on that front? But withdrawing from that market would mean loss of face (and mindshare), and Intel once upon a time went so far as releasing an “emergency edition” to preserve those…

    • Questar
    • 1 year ago

    [quote<]There is no change to the branding of the Intel Core Extreme Edition processor and Intel Core X-series processor family.[/quote<] The answer from Intel didn't answer your question. You used the word "plans", Intel didn't.

      • Pwnstar
      • 1 year ago

      Correct. He used future tense and Intel used present tense.

      • Bauxite
      • 1 year ago

      Yeah its pretty amazing how few people realize that publicly traded companies basically don’t comment on [b<]anything[/b<] about the future unless it is an investor meeting or carefully crafted PR.

    • Growler
    • 1 year ago

    It only has 18 cores, though. That’s hardly “extreme”.

      • Concupiscence
      • 1 year ago

      It’s certainly more extreme than the [url=https://www.youtube.com/watch?v=HosMiOD3FQw<]Pentium Extreme 965[/url<]...

      • Takeshi7
      • 1 year ago

      It only needs 1 core and 2 threads to qualify to be an extreme edition.

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