Despite having a few complete PCs in its line-up, Corsair is known more for its components. That’s all set to change, though. Corsair has acquired Origin PC, one of the biggest names in custom gaming systems.
While Corsair will keep the brands separate, just as it did when brought Elgato on board last year, two brands will certainly affect—and hopefully help—one another.
“With the gaming PC market continuing to expand as an increasing number of players make the jump from console to PC, we wanted to do more to reach customers in North America that prefer to buy, rather than build, their system,” said Andy Paul, Founder and CEO of Corsair in a prepared statement. “With Origin PC’s expertise in personalized custom gaming systems and Corsair’s strength in performance PC hardware and the iCUE software ecosystem, we’re excited to combine our efforts to create new world-class gaming experiences for PC gamers.”
It’s all about synergy
Corsair’s strengths lie in components, while Origin’s are in building systems. The announcement hints at this synergy. Origin will bring Corsair’s Hydro X custom cooling loops to some of its systems, according to the announcement. Corsair’s iCUE software, meanwhile, will bring system-wide lighting sync and performance monitoring to Origin PCs. The announcement doesn’t limit the iCUE integration to just “select Origin PC systems,” the way it does the cooler. We expect to see the software integrated across Origin’s offerings.
It wouldn’t be surprising for Corsair to lean on Origin as it refreshes its existing line of pre-built systems to milk more performance and value from them. This acquisition also marks Corsair’s entry into the world of high-end notebooks.
In addition to the brands staying separate, Origin will continue to operate from its offices in Miami. Origin says that all warranties, purchases, and support will continue as they have been, unchanged by the acquisition. Meanwhile, Corsair will continue to offer its Vengeance and One lines of pre-built PCs.