Apple has long prided itself on being a company that designs hardware that promotes natural, unhindered use. It’s also a company that makes computers meant to fit in our pockets, backpacks, and offices. The Apple Card is a weird move for a computer and phone maker, but even weirder is how it recommends you use the card in its new cleaning guide. That is to say, not at all like a regular credit card.
In the guide for cleaning its titanium, laser-etched card, Apple recommends the use of a “soft, slightly damp, lint-free microfiber cloth” with isopropyl alcohol. It also recommends storing it in a wallet or pocket “made of soft materials,” and that it not touch other credit cards. And, most importantly, it notes that fabrics like leather (often used in wallets) and denim (often used in clothing) can cause discoloration of the card.
Here’s a link to a comedic record scratch sound if you don’t have one handy. This is such an odd choice by Apple and a reminder of how much the Apple Card is a prestige product more than one to be used.
The Apple Card is really weird
This isn’t anything like Apple’s issues with antennas, batteries, or factory workers. In the end, it’s just a credit card. But that’s what makes the Apple Card such a strange product and an equally weird cleaning guide. People store their credit cards in wallets with their other credit cards. Sometimes they’ll store them in wallet clips, with other cards, in their pockets. And no one on earth ever (I feel very comfortable stating this) has ever wiped their credit card with a microfiber cloth. And all of that doesn’t even make mention of the fact that this is a company that has a ubiquitous payment method powered by its technology in Apple Pay.
Here at the Tech Report, we’re computer builders and modders. Whether we’re installing Windows to our Apple computers or building a Hackintosh from scratch, we expect to be able to use our hardware. We love Apple hardware, but this shift is strange. The company with a reputation for building attractive, high-end, and very usable hardware has released a piece of kit that doesn’t make sense and isn’t usable.