In a post on Xbox Wire, Microsoft announced that as of July 22nd, all Mixer sites and apps will redirect to Facebook Gaming. Microsoft had long made a half hearted effort with the site. According to this unsubstantiated report morale and staffing were very low, and management unable to resolve the issues facing the platform.
Microsoft had wanted quick growth for the platform, and had invested quite a bit of cash, including tens of millions on exclusivity contracts with Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek, two of the biggest names in streaming. Both are now free agents, but they get to keep their full payouts. Not terrible for them, in the end.
To be honest, it’s not a huge surprise. Mixer barely grew, despite being a core part of the Xbox OS. What’s more interesting than Mixer, however, is the following quote by Microsoft:
“Key to this vision is our Project xCloud technology, which we see delivering games to all kinds of screens and windows in your life, including those on Facebook… …In the future, through the power of Xbox Live and Project xCloud, we see there being just one click between “I’m watching” and “I’m playing.”
For those unaware, xCloud is Microsoft’s upcoming streaming project. Similar to Google’s Stadia or Nvidia’s Geforce Now, it allows you to play games remotely. If Microsoft is able to integrate its technology as the single game streaming service of the world largest social network it would be quite the catch. Obviously right now we lack any further details, but this is unfolding to be quite an interesting situation…