Apple acquires device management startup Fleetsmith

Fleetsmith, a tech startup that offers a mobile device management (MDM) solution for Apple devices, has published a blogpost announcing that the company has been acquired by Apple. This short, three paragraph blogpost, which does not disclose the price of the deal, is the only official information available regarding the acquisition. Apple has not released a public statement, though it did confirm the deal with TechCrunch.

Over a year ago, Fleetsmith’s co-founder and CEO, Zack Blum, summarized the main draw of the company’s IT and MDM solution as follows:

From a customer perspective, they can ship devices directly to their employees. The employee unwraps it, connects to Wi-Fi and the device is enrolled automatically in Fleetsmith.

Beyond automatically registering and setting up Apple devices, Fleetsmith handles software updates and offers a device management dashboard. The blogpost makes it seem as though the company will continue to operate as its own entity, rather than being absorbed into Apple and re-branded. According to the blogpost, the team will continue “to deliver Fleetsmith to existing and new customers.” The founders seem quite confident that the acquisition will aid the company in carrying out this mission:

We’re thrilled to join Apple. Our shared values of putting the customer at the center of everything we do without sacrificing privacy and security, means we can truly meet our mission, delivering Fleetsmith to businesses and institutions of all sizes, around the world.

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Nathan Wasson

Inquiring mind, tech journalist, car enthusiast, gamer.

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