RTX 3080 and PlayStation 5 sell out immediately, as expected

In a perfect world, yesterday was a glorious day for gamers. Nvidia’s surprisingly-inexpensive GeForce RTX 3080 went on sale and Sony’s newly-price-tagged PlayStation 5 hit pre-order. Only it’s 2020 and scalpers are still a thing, and neither of these hotly-anticipated products were available for very long.

GeForce RTX 3080 sees shortages

The GeForce RTX 3080, the first of Nvidia’s 30-series cards, hit retail at 9 a.m. EST. Only seconds later Amazon, Newegg, Best Buy, and Nvidia all listed the card as sold out. If you haven’t yet reached your daily requirement for sodium, the replies to an Nvidia tweet about the card being available are extra salty. People queued up at meatspace shops like Microcenter only to find out the shop had 10 cards in stock for the 30-plus people in line.

Meanwhile, eBay is chock full of RTX 3080 listings that start at $1,199, half a grand over the listed retail price. They only climb from there, with some sellers asking for as much as $3,000 for the brand new graphics card. VideoCardz notes that people have written bots to place bids that will never pay out on those cards in hopes of forcing the sellers down to a fair price (or just bilking them out profiting on their hard-stolen purchase.

Nvidia’s Statement

Nvidia later sent out a statement on the matter, stating that it is reviewing orders placed through its own store to try to get cards into the hands of actual humans:

“This morning we saw unprecedented demand for the GeForce RTX 3080 at global retailers, including the NVIDIA online store. At 6 a.m. pacific we attempted to push the NVIDIA store live. Despite preparation, the NVIDIA store was inundated with traffic and encountered an error. We were able to resolve the issues and sales began registering normally.

To stop bots and scalpers on the NVIDIA store, we’re doing everything humanly possible, including manually reviewing orders, to get these cards in the hands of legitimate customers.

Over 50 major global retailers had inventory at 6 a.m. pacific. Our NVIDIA team and partners are shipping more RTX 3080 cards every day to retailers.

We apologize to our customers for this morning’s experience.”

PlayStation 5 Pre-Orders sell out

PlayStation fans, meanwhile, aren’t faring much better. Sony unveiled pricing and a release date for the PlayStation 5 during its PlayStation 5 showcase on Wednesday, unveiling a $500 and $400 model, the latter dropping the disc drive to save some money. Shortly after the show, Sony revealed that pre-orders were coming Thursday, though it didn’t mention what time.

Even before that though, some retailers began to sell pre-orders on Wednesday evening; other retailers waited for Thursday, but that didn’t top most of that stock from selling out almost as quickly. Sites like Amazon and Best Buy show the system as unavailable or “coming soon,” though Wal-Mart has been periodically posting additional pre-orders as well. These, too, are going for almost twice the price on eBay.

Microsoft, meanwhile, has posted exact dates and times for pre-orders for the Xbox Series X and S on its Xbox News site.

2020 is weird

2020 is a strange year for all of this new hardware to launch, between the effects of coronavirus on manufacturing, widespread unemployment, and the fact that video games are one of the few forms of media thriving right now. It’s hard to tell if these sales shortages result from intentional constrainment or manufacturing limitations. A recent report denied by Sony indicates that it had to cut PlayStation 5 production numbers by 4 million. There are a lot of unanswered questions, in other words. To see two huge pieces of consumer hardware become available for purchase/pre-order on the same day and to see them both empty out in seconds in our current economic climate is as strange as it is frustrating.

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Al Bundy
Al Bundy
6 months ago

of course its sold out. sony baloney said they would cut initial production, and ngreedia will be ngreedia. they do this to inflate prices and hype, until it backfires. now where’s my popcorn?

Spiral
Spiral
6 months ago

Everyone saved there $600 unemployment bonus and spent it on these two items. Bots bought some too.

Krogoth
Krogoth
6 months ago

It was pretty clear it was a paper launch on par with infamous X850XT Phantom Edition. Nvidia wanted to steal RDNA2’s potential thunder and generate hype for Ampere. They saw what RDNA2 could pull off in custom-chips that powered PS5/XSX and Nvidia knew it wasn’t a simple evolution of the old-flagged GCN family. They didn’t want to take chances. If RDNA2 wasn’t a thing. Nvidia would have wait until 2021 for Ampere to depute and have the stocks to satiate the early-adopters. Ampere architecture is very solid, but it is held by subpar 8mn Samsung node for gaming performance. Nvidia… Read more »

derFunkenstein
6 months ago
Reply to  Krogoth

I don’t know if accusations of a paper launch are necessarily true. Newegg tweeted that it saw more traffic on launch day than Black Friday last year.

https://twitter.com/Newegg/status/1306690448891604992

It could be that after 4 years of stagnant price/performance ratios (not accounting RTX) since Pascal that people are finally ready to upgrade.

Krogoth
Krogoth
6 months ago
Reply to  derFunkenstein

It was definitely a paper launch that was entirely meant to spoil RDNA2’s thunder while building up hype for the platform. If I were to hazard a guess, the bottleneck in the supply chain is most likely the GDDR6X chips. The spec isn’t even ratified yet and there are only two memory vendors that are just starting to produce chips. Pascal-types are going to be waiting for lesser SKUs and supplies to stablize as there still isn’t a killer app that *needs* the features of Ampere and Turing cards. 1080Ti users who got their units close to MSRP at launch… Read more »

Krogoth
Krogoth
6 months ago
Reply to  Krogoth

The bulk of that traffic was from scapler bots trying to snag units to resell elsewhere for a 30-50% mark-up.

curtisb
curtisb
6 months ago
Reply to  Krogoth

Definitely NOT a paper launch. A paper launch means the product is announced but no release date or product availability dates have been announced. Meaning the product only exists on paper…hence the term “paper launch.” The 3070, 3080, and 3090 all have release dates. This wasn’t a pre-order. People were able to go into Microcenter, Best Buy, etc. and physically purchase 3080 cards. The 3080’s that were purchased online by all who managed to get one in the few seconds they were available will be shipped to the purchasers…it’s likely they’ve already been shipped.

So no…not a paper launch.

chuckula
6 months ago

Pfft… they sold out a LONG time ago.

Incidentally, for those of you who think that Big Navi will not fall prey to the exact same shenanigans that happened to the RTX-3080, then lemme say this: The only way that Big Navi doesn’t sell out in 5 minutes is if it isn’t worth buying 6 months after launch.

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