To say that fans received Nvidia’s RTX 30-series warmly is an understatement; the initial reveal showed off powerful cards that would retail for a lot less than their previous-gen equivalents. And then retail day for the RTX 3080 hit and robots bought all our graphics cards. Nvidia is trying to rectify that with its GeForce RTX 3070, and has delayed the release of the GPU by two weeks to get it right.
Originally set to release on October 15, Nvidia is moving the cards into the very spooky territory of Halloween.
“Production of GeForce RTX 3070 graphics cards are ramping quickly. We’ve heard from many of you that there should be more cards available on launch day. To help make that happen, we are updating the availability date to Thursday, October 29th,” Nvidia said in a news post. “This shift will help our global partners get more graphics cards into the hands of gamers on launch day.”
Nvidia says the GeForce RTX 3070 is 60% faster than the GeForce RTX 2070, but retails for $499, a few dollars cheaper than the $520 RTX 2070 Founders Edition card. That puts it above the far more expensive RTX 2080 Ti but for half the price.
Then the RTX 3080 hit the fan
The post doesn’t talk at all about what measures Nvidia might be taking or asking retailers to take to deal with one of the biggest problems with the 3080 launch, though. As mentioned above, a huge number of RTX 3080 GPUs ended up in the hands of scalpers via purchasing bots. Nvidia said in a postportem blog that it moved its store to a dedicated environment, increased server capacity, and added “pot protection” via CAPTCHA. The company also cancelled hundreds of orders snapped up by bots.
The RTX 3070 is madly tempting at that $500 price tag. But then so is the RTX 2080, the PlayStation 5, the Xbox Series X, the Oculus Quest 2. The Nvidia GeForce RTX 3070 hits store shelves on October 29. Get your clicking fingers ready.