This is not a campaign that was created to engender sympathy," said Hilary Rosen, CEO of the Recording Industry Association of America (RIAA). "We are saying there is a significant problem, it is affecting us and it is illegal."C|Net is reporting that even Britney Spears is getting in on the action:
One of the ads contains quotes from a variety of singers, including Britney Spears.Britney isn't likely to change a savvy, hardened file-trader's mind, but the ads could have a huge impact on casual traders and mainstream users who may think twice when firing up KaZaA, if not from a guilty conscience, then from the fear of prosecution. Casual file traders may be the only group the recording industry really has a chance with, but will ads win them over?
"Would you go into a CD store and steal a CD?" Spears asks. "It's the same thing--people going into the computers and logging on and stealing our music."