Previously, the companies said that MAP was needed to protect independent music retailers from rising competition from discount chains such as Wal-Mart, Circuit City and Best Buy. They had slashed CD prices, below cost in some cases, in the hope that once consumers were in their stores they would buy other, more expensive products.The moral of the story? If you want a CD, try checking somewhere other than your local record shop before downloading it off the net because you "simply can't afford" those exorbitant prices. And if you must complain about CD prices, be sure to cite retailers right alongside the RIAA.
The music companies said that MAP did not directly help them because it didn't affect wholesale prices. Retailers added that they needed support to keep prices up because their rents, particularly for stores in malls, were higher than the discount chains.