DVDs and the box office

DVDs have become very popular, very quickly, and that scares Star Wars producer Rick McCallum. That movies are also becoming easy to download over P2P networks doesn't help, either.
HOLLYWOOD, California (Reuters) -- The movie industry loves tracking, and perhaps today's most relevant question is why young people aren't going to the same movie five or six times a la "Titanic."

According to Rick McCallum, producer of "Attack of the Clones," "The Phantom Menace" and the "Young Indiana Jones" TV movies, one of the answers is DVD, Variety reports.

Rising ticket prices have certainly kept me away from quite a few movies of late, that and the fact that so little of what Hollywood generally puts out actually interests me. However, I'm not so sure that DVDs are going to kill off the box office just yet.

While DVDs can, undoubtedly, cut down on repeat viewings of a movie, how many living rooms are well-equipped enough to rival a theatre experience for first time viewings? DVDs are great for quality, but you're not going to get a particularly satisfying experience watching them on a normal TV without a full surround sound setup, and my guess would be that the majority of TVs aren't even hooked up to an external set of speakers.

My only fear is that studios, in an attempt to boost box office popularity, will try to emulate some of the extras that make DVDs so appealing. I'm all for free drinks and popcorn, but having bonus footage exclusive to box office releases would be lame.

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