VIA faces real chipset challenges in 2003
The Inquirer is running an interesting article detailing VIA's falling chipset market share and the challenges it's facing going into the new year. The author takes you from VIA's glory days in 1999 and 2000 to its current position holding less than 10% of the Pentium 4 chipset market, and it's not a pretty journey. So what does VIA have to do to get back into the Intel game in a big way?
The Taiwanese company can address the free trade issue in a court of law, but end-user perception can only be changed by hard work and consistent results. If the company wants to regain its lost market share and remain relevant in the US, it's going to have to find a way to address both of these issues -- and soon.
This year, ATI will make a bid for a slice of the Pentium 4 chipset market, further crowding that market. VIA's Athlon chipsets will also continue to face stiff competition from NVIDIA and SiS, both of whom will also be offering Hammer chipsets.
It will likely be some time before VIA's legal battles with Intel are settled, but VIA will have to come up with something to save its market share in the meantime.