Porn industry figures out file sharing


— 12:59 PM on January 23, 2003

Leave it to the porn industry to find a way to use piracy on peer-to-peer networks to their advantage. Wired has the scoop on a software company that's designed content distribution software to seed P2P networks with legitimate versions of pirated porn:

The software also influences the search engines of Kazaa, Gnutella and Limewire so that if a user searches certain keywords, they'll be more likely to find the legitimate version of the file they're seeking and download that.

When users try to open up the legitimate editions, though, they may be forced to pay for it and be sent to the porn company's homepage, or they may be allowed to watch it for free provided they ask for identifying information the company can use later for marketing purposes.

It's an interesting idea that takes seeding networks with garbage files one step further, but how many sales can actually be generated remains to be seen. Even if the scheme doesn't generate significant sales, the ability to influence the search engines of Kazaa and Gnutella networks sounds like a potentially great way for the RIAA or MPAA to increase the popularity of garbage files.
Tip: You can use the A/Z keys to walk threads.
View options

This discussion is now closed.