Apparently, ATI is putting big OEM customers like Dell, IBM, HP, and NEC ahead of third-party board manufacturers like Gigabyte when it doles out graphics chips. That strategy could be keeping the OEMs fed at the expense of enthusiasts, which can't be making third-party board manufacturers happy. There are also concerns that the strategy will hurt ATI's ability to snap up market share, though it's clear that ATI has won back plenty of mind share with its latest Radeons.
Hopefully, ATI's latest 0.13-micron RV350 graphics chip can be produced in sufficient volume to keep everyone happy. The fact that the chip was actually released ahead of schedule and that even initial review samples are overclocking past 500MHz with just the tiny reference cooler suggests yields should be good.