Individual tracks will be available for $0.99 each, which isn't all that cheap. Still, Apple's music service won't be subscription-based, so users will only need to pay for the tracks they actually want.
Of course, no Apple announcement would be complete without an appearance by the Reality Distortion Field. Jobs claimed that some of the downloadable tracks sound "better than CDs," which would be quite a feat. Jobs also had this to say:
"We think that when you come to the site, you'll fall in love with music all over again and want to spend some money,"To entice consumers away from what are essentially free and unlimited downloads from peer-to-peer networks like Kazaa, the RDF may need to take on more hypnotic qualities. Even with unlimited burning and iPod listening, can $1/track compete with free (but illegal) MP3 downloads?