The story behind ATI's ArtX acquisition

It's a couple of weeks old, but EE Times has a nice little article on ATI's acquisition of ArtX and what it's meant for the Canadian graphics giant. Here's a teaser from the story:
The story begins in late 1997, when a handful of top engineers and managers from Silicon Graphics Inc., many of whom had helped design the Nintendo 64 console, got an idea for a startup. They would cram high-end graphics into a PC chip set and leapfrog the giants of the mainstream desktop world by leveraging what they learned from designing a high-performance, low-cost game box.
But ArtX didn't go straight into PC graphics; they took the scenic route and designed the "Flipper" chip for Nintendo's Gamecube along the way. For an encore, ArtX went on to drive ATI's quest for the graphics performance crown, yielding an impressive line of R3x0 graphics chips. With a new core logic chipset on the way, complete with DirectX 8-class integrated graphics, it looks like the ArtX acquisition was just what ATI needed.
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