Pop-up patent granted


— 1:52 PM on May 7, 2003

It looks like the father of pop-ups, Brian Shuster, has been granted a patent for the annoying ad format. Shuster has actually apologized for being a pioneer in the pop-up world, but now that he's got a patent in his hands, there are dollar signs all over the Internet.

Normally, I'm not a big fan of Internet patents, but this one could actually have a positive impact on the web. If Shuster aggressively pursues licensing fees, sites may drop pop-up ads completely. Then again, they could replace pop-up ads with something far more insidious. Let's keep our fingers crossed.

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