As you might expect, Apple is putting a positive spin on the matter and claiming that there's no better time for Premiere users to switch over to Final Cut Pro 4. Final Cut Pro should, of course, run quite nicely on one of those shiny new G5s, but content creation professionals may choose to follow Premiere Pro over to Windows if Adobe has served up enough compelling features. Considering that Premiere Pro is optimized for multiple processors and Hyper-Threading, supports High Definition footage, and includes its own 5.1-channel surround sound mixer, Final Cut Pro 4 may be hard-pressed to compete.
At the very least, Mac users can take some solace in the fact that one of the more exciting new features from Adobe comes in its cross-platform After Effects package. After Effects 6.0 supports hardware OpenGL acceleration, giving users one more way to justify a graphics card upgrade.