ATI to develop future Xbox chips

— 8:48 AM on August 14, 2003

Apparently, NVIDIA is out and ATI is in as the graphics chip supplier for the next-gen Xbox. ATI's press release is brief, so I'll give it all to you:

Markham, Ontario – ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today announced it has entered into a technology development agreement with Microsoft Corp. (NASDAQ: MSFT). Under the agreement, ATI is developing custom, leading-edge graphics technologies for use in future Xbox® products and services.

“We’re combining Microsoft’s vision, software experience and R&D resources with ATI's pioneering leadership in graphics technologies to create innovative future Xbox products and services that meet the lifestyle needs of consumers in the Digital Decade,” said Robbie Bach, senior vice president of the Home and Entertainment Division at Microsoft. “We selected ATI after reviewing the top graphics technologies in development and determining that ATI's technical vision fits perfectly with the future direction of Xbox.”

“Microsoft shares our passion for cutting-edge innovation,” said K. Y. Ho, chairman and chief executive officer, ATI Technologies Inc. “Our success working with Microsoft in the past gives us great confidence as we move forward, and our broad experience and wealth of engineering resources will ensure that we deliver. This agreement cements ATI’s position as the prime graphics supplier for the future of the games industry.”

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