Wi-Fi great with coffee, but not with a Big Mac
Surprise surprise. McDonald's brilliant plan
to offer Wi-Fi service isn't catching on
with customers. However, just because McDonalds isn't having much luck attracting customers to its Wi-Fi hot spots doesn't mean that others aren't doing better.
Starbucks has the largest number of stores offering hot spot service in the United States, in partnership with T-Mobile USA. The two companies have been working on the service since 2002. Starbucks declined to disclose how many people have used the service to date, or financial details. But a company representative said the service has helped keep users in its stores longer, with the average session time lasting about 45 minutes.
Although I still can't wrap my head around the idea of a $5 cup of coffee, Starbucks seems like a far more appropriate venue for Wi-Fi service than McDonalds or any other fast food restaurant.