New DRM tech makes subscription content portable
Microsoft is apparently working
on a new digital rights management (DRM) technology for its own upcoming music service. At least one feature of the new rights management tech will be a "time bomb" that could make subscription content portable:
Published reports have indicated that Microsoft is busy readying a secure clock DRM technology dubbed "Janus." Janus enables songs distributed under a subscription model to be transferred to portable devices, with a built in "time bomb" that enables songs to expire in the event that a customer's subscription lapses.
Of course, it's unlikely that any kind of DRM will find support in the enthusiast community. However, it will be interesting to see whether the potential for portability will make subscription-based music services more attractive than traditional online music stores. Consumers may not feel the need to own music if they can rent access to massive song libraries at reasonable prices.