Beyond3D goes beyond 3D with ATI CEO

This one is getting elevated from the Shortbread because it's too good to miss. Dave from Beyond3D has interviewed Dave from ATI—CEO Dave Orton, that is—about ATI's business, its prospects, and its future plans. A snippet:
In comparison to NV40 do you think you undershot the expectations for die size this time around, or do you feel that larger die sizes than R420 are not really feasible at this point in time?

We focused on performance, schedule, features and cost. Our trade-off was that we wanted to maintain our performance leadership and hit a die size that we felt could be produced in volume. ATI is very confident that we picked the best path for the enthusiast market in 2004.

Go read the whole thing.
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