EA makes $1 billion bid for NFL player likenesses?

This one was just too juicy to resist, even if it seems a little far-fetched. Rumors are swirling that Electronics Arts is in negotiations with the NFL Players' Association to obtain exclusive rights to player likenesses. According to recent issues of The Sports Business Journal and ESPN, the deal would be worth $1 billion over four years. However, neither EA nor the NFLPA have confirmed that such a deal is in the works.
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