Graphics card vendors form alliance

Albatron, Tul, Chaintech, Prolink, and Gainward have formed a strategic alliance to strengthen their bargaining power and competitiveness. The alliance will attempt to garner better graphics chipset prices from both ATI and NVIDIA and consolidate product development services to avoid overlap. The alliance should help the companies compete with larger tier one manufacturers, but I can't help but wonder if consolidating product development will result in more cookie-cutter graphics cards and fewer innovative designs.
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