For years, AMD was its own worst enemy. Under the stewardship of its flamboyant but feckless co-founder, Jerry Sanders, the company had a remarkable knack for disappointing Wall Street. With his white mane and tailored pinstripe suits, Sanders made for great copy, but his company remained a perennial underachiever.Really? Hmm.
The picture began to brighten only after Hector Ruiz came over from Motorola in 2000 as president.
Shortly thereafter, he drops this gem:
Sometimes the best mousetrap does not win. (Despite having the best computer design in the business, for example, Apple Computer still has only a puny market share.)Is that so? That's logic and reasoning for you, from the world where investor-oriented news and fetishism about Apple's industrial design choices passes for technology journalism.
Wait, did I say that out loud?