"There's no content in the world that...doesn't have some price flexibility," said Warner Music Group Chief Executive Edgar Bronfman at the Goldman Sachs Communacopia investor conference here. "Not all songs are created equal. Not all albums are created equal.Jobs has accused the record labels of getting greedy, suggesting that piracy will increase if iTunes prices rise. However, there's little indication that iTunes has made a significant dent in peer-to-peer song swapping at current price levels.
"That's not to say we want to raise prices across the board or that we don't believe in a 99-cent price point for most music," he said. "But there are some songs for which consumers would be willing to pay more. And some we'd be willing to sell for less."