Roman numerals shunned; Ars Technica chagrined

— 12:03 AM on June 29, 2000

Intel announced the official marketing name for the Willamette processor line today, and I bet none of you can guess what it is! That’s right, say hello to the Pentium 4. Judging by Intel's past processor names, I’m sure some of you were expecting "Pentium IV", but apparently Intel is dropping the Roman numeral moniker in an attempt to curb beliefs that their new CPU is somehow related to hospital equipment. (Heh, Pentium IV.. IV.. Get it?). Admit it, at least one of you laughed. Anyway, here's the link to the Intel press release.

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