More mobo industry consolidation coming?

According to a report in the Commercial Times, motherboard industry players see the potential for a merger that would join Gigabyte, MSI, and possibly even DFI. There's no word on whether such a merger would consolidate individual brands or if it might be more of a strategic partnership that would allow participants to pool resources. Either might seem a little far fetched, but given recent consolidation in the motherboard industry, a deal certainly isn't out of the question.
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