Nintendo's Revolution to be called... Wii

Nintendo has finally come up with a name for its upcoming next-generation console: Wii. The name, which could be appropriately pronounced "why," is in fact pronounced "we" according to the company's updated site for the console. Nintendo, seemingly tragically unaware of the word's homophones, states the following gems on the new product page:
While the code-name "Revolution" expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put more people in touch with their games . . . and each other . . . .
No confusion. No need to abbreviate. Just Wii.
Puns aside, the company says the two i's in "Wii" symbolize "both the unique controllers and the image of people gathering to play," and that the name can be "easily remembered by people around the world, no matter what language they speak." That makes sense, but the company could really have picked an equally short name less fraught with potential for innuendo. At least Gainward won't be selling a "Golden Sample" version of the console. We hope.
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