Wal-Mart to sell custom-built computers
Wal-Mart will expand its PC retail business in over a third of its
discount stores this month by offering made-to-order
. According to a Reuters report, customers will be able
to create "customized packages they can load in a shopping cart and take
home right away," with choices ranging from processors to monitors,
keyboards, and mice. The initiative was tested in 20 of
Wal-Mart's stores last year, but will now reach 1,200 stores out of the
company's 3,200 US locations. While the prospect of Wal-Mart
moving into custom-built PC segment may seem like a threat to Dell,
analysts tell Reuters this is unlikely as Dell has "mastered the
made-to-order computer model and offers a much wider selection."
However, another analyst for Forrester Research claims: "If Wal-Mart is
competitive on price -- which of course it will be -- it's easy for
Wal-Mart to be a destination."