Microsoft to gain online ad leadership in 5 years?
Following the launch of
Microsoft's adCenter web advertising system last week, Microsoft CEO
Steve Ballmer says he intends for Microsoft to catch up with Google's AdWords and Yahoo's Search
Marketing online ads within "about five years." adCenter offers similar
functionality to Google's AdWords, but Microsoft says it enables ads to
be served depending on the date, time, and the location of users. This
type of functionality will contribute to making Microsoft a "solid No. 3
player," according to an analyst for Directions on Microsoft, but CNN
says Ballmer still isn't happy about trailing behind Google and
Yahoo—even though, by his own admission, Microsoft is "a little
bit late in the game." Of course, the company might not end up relying
solely on adCenter to succeed in the advertising business. Earlier this
month, the Wall Street Journal reported
that Microsoft was in talks to partner up with Yahoo, and that it
was still considering the option in the face of pressure from investors.