ZDNet has a report on name-brand marketing:
As part of its ongoing rivalry with Intel, AMD will call its new chip, coming out next week, the Athlon 4, according to sources. Presumably, the name change comes as a way to better market the chip against Intel’s Pentium 4.
The branding shenanigans were first reported on tech site Ace’s Hardware.
I hope this won’t send the prickly Dr. Damage into attack mode. Speaking of verisimilitude, check out the last episode of The Lone Gunmen airing this Friday.