Home Shuffle Turns Shoppable: Pinterest Announces New Integrations
News

Shuffle Turns Shoppable: Pinterest Announces New Integrations

Krishi Chowdhary Journalist Author expertise
Disclosure
Disclosure
In our content, we occasionally include affiliate links. Should you click on these links, we may earn a commission, though this incurs no additional cost to you. Your use of this website signifies your acceptance of our terms and conditions as well as our privacy policy.

The Tech Report Why Trust Tech Report Arrow down

Tech Report is one of the oldest hardware, news, and tech review sites on the internet. We write helpful technology guides, unbiased product reviews, and report on the latest tech and crypto news. We maintain editorial independence and consider content quality and factual accuracy to be non-negotiable.

Shuffle Turns Shoppable: Pinterest Announces New Integrations

Pinterest’s iOS-only collage tool, Shuffles, will now turn shoppable. Launched in November 2022, this collage-making app allows users to create, publish, and share visual content. Recently, Pinterest has announced its exploring methods to integrate Shuffles into it. Like regular pins, Shuffles will allow shopping.

Unlike typical product exploration, Shuffles bring an interactivity that makes the experience inspirational and fun.Pinterest

The tool will enable users to tap individual cutouts used in collages and check the price, brand, and other relevant metadata. Most importantly, they will be able to buy similar products. Pinterest claims that Shuffles won’t work like conventional product exploration tools.

Shuffle: The Proposed Marketplace of Innovative Ideas

According to Pinterest, the new integration method is expected to fulfill gen Z’s interest in curating unique and relevant content with their peers. This way, Shuffle will turn into a marketplace of extraordinary and shoppable ideas.

Shuffle was launched as an invite-only application with the ambition of becoming the leading lifestyle app in the United States.

The high-density attribute of Shuffle will include layers of product cutouts from various pins so that users can delve deeper and browse through other Shuffles with the same pins.

However, Pinterest is still scrutinizing consumer behavior and carrying out different beta testing to integrate Shuffles into Pinterest with shopping capabilities. The tool is accessible from the United States, Great Britain, Australia, New Zealand, Ireland, and Canada. During its launch, Shuffle was a big hit with 2,11,000 iOS downloads.

However, the application and location-specific limitations somehow affected Shuffle’s popularity. By making the tool shopping capable, Pinterest is seemingly trying to regain its acceptability.

Pinterest’s New Takeover Feature

Besides updating Shuffle, Pinterest has also started tracking down a takeover feature for advertisers. Named “Pinterest Premier Spotlight,” this takeover feature will prominently showcase brands on search. Pinterest believes this new feature will help advertisers extend their reach and gain better responses.

According to the company’s statistics, Pinterest experiences 97% unbranded search.

This indicates that users hardly search for a brand with their name. Thus, brands could be explored as the platform takes the users through different decision-making stages, ranging from discovery and exploration to conversion.

The brand also plans to introduce more ways to help brands enhance their connections. Further, Pinterest has come up with some new numbers regarding its catalog offerings. Businesses can leverage this feature to upload their catalog to the platform, transforming their products into dynamic product pins.

Pinterest currently features 450 million active monthly users, increasing at a stable 4% rate every year.

Pinterest claims that the brand has witnessed a 66% surge in retailers setting up shop by uploading digital catalogs on the platform. In addition, the active shopping feeds have experienced a growth of hopping 70%.

The platform has been dedicated to pleasing users with an enhanced shopping experience. Besides, the platform strives to introduce shopping capability to all available pins, including videos.

The Tech Report - Editorial ProcessOur Editorial Process

The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.

Krishi Chowdhary Journalist

Krishi Chowdhary Journalist

Krishi is an eager Tech Journalist and content writer for both B2B and B2C, with a focus on making the process of purchasing software easier for businesses and enhancing their online presence and SEO.

Krishi has a special skill set in writing about technology news, creating educational content on customer relationship management (CRM) software, and recommending project management tools that can help small businesses increase their revenue.

Alongside his writing and blogging work, Krishi's other hobbies include studying the financial markets and cricket.

Latest News

State-Owned Italian Bank Completes Digital Bond Issuance Using Polygon Blockchain
Crypto News

State-Owned Italian Bank Completes Digital Bond Issuance Using Polygon Blockchain

Tornado Cash Records $1.9B in Deposit for H1 2024 Amid Sanctions
Crypto News

Tornado Cash Records $1.9B in Deposit for H1 2024 Amid Sanctions

The prominent crypto mixer Tornado Cash has recorded a spike in volume via new deposits amid OFAC sanctions. The platform completed over $1.9 billion in transactions within the first half...

BlackRock's Spot Bitcoin ETF Investors Still Accumulating Despite Subdued Outlook
Crypto News

BlackRock’s Spot Bitcoin ETF Investors Still Accumulating Despite Subdued Outlook

Despite a bearish sentiment for Bitcoin, BlackRock Spot Bitcoin ETF IBIT has recorded massive inflows since last week Monday. Bitcoin ETF Flow (US$ million) – 2024-07-18 TOTAL NET FLOW: 84.8(Provisional...

Solana Traders Identify Bullish Pennant Pattern as SOL Gains 17%
Crypto News

Solana Traders Identify Bullish Pennant Pattern as SOL Gains 17%

Bitzlato CEO Avoids More Jail Time Despite $700 Million Dark Web Operation
Crypto News

Bitzlato CEO Avoids More Jail Time Despite $700 Million Dark Web Operation

Bitcoin Retail Investor Demand Hits a Three-Year Low; Is the Bull Run Over?
Crypto News

Bitcoin Retail Investor Demand Hits a Three-Year Low; Is the Bull Run Over?

Apple’s New Safari Ad Takes a Dig at Rivals, Especially Google Chrome
News

Apple’s New Safari Ad Takes a Dig at Rivals, Especially Google Chrome