Live blog: IDF 2010 Otellini and Perlmutter keynote

Yes, we’re going to attempt a live blogging session from the Fall 2010 Intel Developer Forum keynotes by CEO Paul Otellini and Dadi Perlmutter.  And we’re getting a late start, so here we go….

Otellini’s onstage now, getting warmed up.  Want to tell us not just how industry is changing, but how industry is changing.

Numbers: PCs are growing rapidly, going mobile.  Huge untapped market.  But even bigger is growth of various Internet-connected “smart devices.”  Will more than double to 5 billion devices by 2014.

We are changing as a company to meet the challenges presented by these changes.  Becoming a full computing solutions company.

Doing so requires two things from Intel: More complete hardware and software solutions, and enabling services capabilities based on our platforms.

Example: we acquired Wind River, because they have services and software.  It’s working great for us.  Has enabled bigger and more Atom design wins for us.

Three pillars of computing: energy-efficient performance, security, and Internet connectivity.

Talking about Moore’s Law and how it affects efficiency.

“We are on track to deliver 22 nanometers.”  The first microprocessor for 22nm is on track in our fabs now, for delivery next year.

Our recent acquisition of McAfee is about going from a known-bad model to a known-good model.  Most security software today relies on a database of threats.  Wouldn’t it be great if we could give you a secure machine that only allowed in trusted software?  We believe only a combination of hardware and software-based security can deliver this.

Talking about other acquisitions, like the TI cable modem business and Infineon wireless.

Goal for a while has been to deliver a 10X increase in graphics performance.  We’re going to get an update on how that’s going.

Intel AppUp store: a store for netbook apps!  Hmm. I wonder where that idea came from?

It’s time for a video.  Encouraging music plays as people from various countries talk about efficient servers, general goodness.  Facebook dude is talking now!  Images of the iPhone app.  Throughput of Intel architecture has really helped us to enhance the experience people have on the site. 

Wow, we’re gonna need more coffee.

Sony guy on the video is talking about.. well, warm fuzzies for Intel.

Video’s over… and Otellini’s back talking about “the beginnings of the build-out of this continuum.”  Hrm.

Want to talk about Sandy Bridge.  Thank goodness!

It will be branded as the second-generation Intel Core processor.  Really?  How are we counting generations now?

 Sandy Bridge will be particularly good at media processing.

The desktop is changing.  Average media collection will soon be a terabyte.

Sandy Bridge will ship in volume in early 2011

And now we’re talking about clouds and servers.  Sandy Bridge generation will deliver everything a data center needs from a micro server up to high-performance computing.  You’ll see in my demo the ability to do real-time encryption and three-way video conferencing.

Storage and networking firms like EMC and Cisco and shifting to Intel Architecture processors.

Exciting new category: Smart TV.  Partnership will Intel, Google, and Logitech has developed Google TV, will see a demo in a minute.  Other companies are doing this too, and using IA to do it.

Tablets are also becoming a real, viable computing option.

Embedded computing is changing, too.  Wow, we’re all over the place.

To show “this continuum” of computing devices and services, we’re going to get an “end to end” demo of it.

David, a pro gamer, is onstage.  Has a couple of laptops running Starcraft II.  Showing difference between “processor graphics” and “discrete graphics.”  Both are purportedly running the game just fine.  Also running a capture of game video.  Before I would do that on my desktop, but now I can do it on a laptop. I have a choice of whather I want to spend more on a discrete graphics solution or spend that money on more games.

Another “end” of the end-to-end demo now.  Google TV box.  Old people watching PBS–what?

Ah, I can put the TV into dual view.  On Facebook in dual view, showing PBS plus Facebook.  Now adding David’s SC2 video from Facebook.

David is sending me an IM, wants to do a video conference.  Says something about an “HD Starcraft.”  I can Google that.  Looks like a gameplay commentary channel on YouTube.

Is this making sense to anyone?

Now to video conference with David about project X.  We’re doing an encrypted real-time video conference with three participants, all using “second-generation Core processors.”  Again. how are we counting that?!

Encryption on the live streams is 256-bits.  Server must encrypt and decrypt live streams.  Using new Xeon 2P platforum, on schedule for production in second half of 2011.

A different guy breaks into the conference to demo an Intel development tablet with Atom that can stream to an Intel Wireless Display TV adapter.  He made a video variant of David’s SC2 video.  He’s making smart-alecky commentary on David’s gaming skillz.

And the demo is over.  Thank goodness.

Otellini’s back talking about wireless devices and quoting very large numbers, most of them in the billions.  And he’s finished!  Very much a CEO’s speech about corporate direction.

Introducing Dadi Perlumutter, EVP of Intel Architecture Group.

Dadi’s talking about how he has to take the dreams and vision and make them happen.  Talking about his daughter’s dream of a futuristic video playback device she can connect direct to her brain.  Dadi’s saying that’s complicated, yet research could someday make it possible.  At least we’re not talking about the Holodeck again, I guess.

Let’s talk chips, Dadi.  Please.

Nope.  We’re talking about pictures, how there are billions on Facebook, lots of media to manage.

Now calling up Francis from GestureTek.  Dude has a nice salt-n-pepper goatee and a bald mullet. Somehow this works for him.

Francis is calmly waving his hands around and showing us his version of Project Nadal.  His avatar does not have a bald mullet.  Says AVX instructions should allow motion capture tech in the home.

Francis is playing a racing game using gesture control.  For like three seconds before intentionally crashing. Or was it?!

Dadi says additional processing power in a machine will allow 3D cameras (and thus gesture control) to become cheaper.

Now for a gent from Oracle….

Oh my gosh, Dadi’s not gonna talk about chips, is he?

Oracle dude is talking about large numbers, too, this time about concurrent queries.  Working with Intel on database servers, so businesses can do things with numbers and stuff.

Ah, Dadis’ shifted to Westmere-EX.  10 core/20 thread version of Westmere.  Quad-socket capable, 2X the memory capacity, still 32nm.  Socket compatible with Intel 7500 chipset. Availability in the first half of next year.

And we’re back to talking about his daughter posting pictures on Facebook. Noting that people want computing capabilities to be instantaneous.  This requires a very complex microprocessor, system, and solution to make it all happen.  This is what we do.  Year after year after year, we deliver a new technology.

And at last, he’s talking Sandy Bridge

This one is unique because we’re putting a whole PC on a single bit of silicon.

Talking about large numbers again, this time for transistors.  100 billion transistors is about 10-11 years out. Woo.

Integrating graphics: what you want to do is not just connect on same chip, but use the really large cache on the CPU.  This is a huge reason our graphics performance is getting better.

When you integrate things together, you can make things really smart.  What we’re making smart is power management.

Second generation of Turbo, with more cores, architecture, and silicon design techniques, we get many more bins of frequency.  Graphics will be able to use Turbo and boost its frequency, as well.

Now to talk about the media engine in Sandy Bridge.  Craig is gonna give us a demo.  He’s unnecessarily bubbly.  Must be a morning person.

Craig’s doing photo processing. Side-by-side batch processing on “second-generation Core” processor versus Core i7.  Showing how the processed pictures look better than the originals.

Now for an even quicker demo, encoding video.  MediaShow Espresso from CyberLink.  Encoding a clip to iPhone format from 1080p HD source that’s 30 Mbps.  Jeez, Sandy Bridge is like 10-20X faster.  Says it has dedicated media processing built in, although details are scarce.

And Craig’s done.

Adam’s out to demo some all-in-one desktops.  Right away, mentions Facebook.  That’s gotta be the 20th mention of the keynote.  We really need Sandy Bridge for Facebook?

AVX vs. non-AVX (Core i7) bake-off.  Double width of AVX leads to up to 2X throughput for video processing.  “In real time for real users.”

Moving on, gonna talk about security and trust.  Like Dr. Phil?

Sandy Bridge will come to other computing devices.  Want to talk about something else.  Sandy Bridge and AVX replacing DSPs in communication devices.  Moving from dedicated architectures to general-purpose CPUs.

Now we’re talking about real-time video analytics.  Craig is gonna demo this.  Real-time analytics.  One example: flow control for crowds walking through a doorway.  And we have an alert, a digital fence has been violated, dude is eating the executive donuts.  Heh.

A roadmap slide just flashed by, with zero explanation or comment.  What have they done with Dadi?

And now we have another demo, CEO of SixthSense.  This is the Razer controller we saw at CES. It’s awesome!  Looks like the same demo. He’s using two controllers to manipulate objects in 3D space.  This makes Project Natal, Wiimote look like chiseling stone.  He’s saying this CAD app is very floating-point intensive, makes good use of Sandy Bridge.

Talking about gaming apps.  Slide says “The PC as a GAMING CONSOLE.”  Too bad, you know, Microsoft had other ideas years ago, folks.

SixthSense is working with Valve, Razer for gaming.  Also excited about 3D TV, since those displays could go well with 3D controllers.  And working to miniaturize the sensors and make them wearable.

Sounds like Dadi’s wrapping up, talking continuum.  So Sandy Bridge is a…. chip.  That is… faster?  And something something Facebook?

“So.. Thank you very much.”  And we’re finished.  Let’s hope the later sessions have real information about Sandy Bridge, whose architectural enhancements are no clearer now than before.  Although you can iPhone on Facebook better with servers based on it!

Comments closed
    • pedro
    • 9 years ago


    • SomeOtherGeek
    • 9 years ago

    It took all day for nothing to be said? Ok, that is normal, I guess. Thanks for tolerating this and report on it anyway!

    • Rakhmaninov3
    • 9 years ago

    I dunno what to say.

    I’m tired of seeing Facebook pasted all over everything? Twitter being a reason to buy something that costs hundreds of dollars?

    Is there anybody else in the world that JUST DOESN’T CARE to know EVERYTHING that his friends are doing EVERY OTHER MINUTE? Or to post stuff that never should have been recorded for posterity and then have my feelings hurt when people laugh at it? And to do it all FASTER?

    The web is just getting cramped with all of this crap. Maybe it’s God telling me to go and enjoy the woods for awhile, where the birds will tell me more interesting things than the information superhighway leaves in my inbox.

      • Game_boy
      • 9 years ago

      Don’t worry. There are plenty of people who don’t care for social networking sites. They just don’t blog, tweet and message people that fact all day.

      Intel are desperately trying to avoid the reality that current hardware is fast enough. Both this keynote and Nvidia’s last earnings call said the words “Starcraft” and “Facebook” tens of times. Well, both run perfectly well on existing, cheap hardware. No need to pay more unless you’re the enthusiast 5% of PC users – and that alone can’t sustain the pace of Intel/AMD/Nvidia R&D. Something has to give.

      When Dell and HP box buyers find out that their latest computer won’t need replaced for 10 years…

        • AGerbilWithAFootInTheGrav
        • 9 years ago

        Intel needs to launch a console where they will be upgrading the hardware every year, while keeping it backwards compatible.

        In that way the games coming out will actually require modern hardware, and not the one released when PS3 and Xbox were new.

    • Hattig
    • 9 years ago

    Right, so there’s hardware transcoding, a faster version of that built into mobile phone SoCs for years? Is it generic enough to use for multiple algorithms (VC1, H.264, etc) or does it just do fixed formats?

    • JonInVA
    • 9 years ago

    Oh, oh – I know! Let’s call it Core 2!

    Oh wait…

    • codedivine
    • 9 years ago

    Instead of calling it second generation Core, maybe they should just call it More?

      • indeego
      • 9 years ago

      Moore’s More Coresg{<.<}g

    • mattthemuppet
    • 9 years ago

    jeez, rather you than me Scott, I’d be asleep by now if I were there.

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