software fireside mark cubans streaming and podcast service acquires stremium

Fireside, Mark Cuban’s Streaming Video and Podcast Service, Acquires Stremium

Fireside buys Stremium
Image source: Fireside

Fireside, a streaming podcast and video service owned by billionaire Mark Cuban, has announced the purchase of the streaming platform Stremium. The acquisition immediately opens up a new market of viewers on TV devices such as Roku and Amazon Fire TV.

Fireside has created a popular interactive streaming podcast featuring a selection of television celebrities, but so far it’s been restricted to a website or App Store download.

The new move gives the streaming service a chance to integrate mobile device interactivity with a large TV screen experience. The company clearly hopes that this combination will be enough to drive viewership higher among the Netflix and smart TV-owning crowd.

Viewers can subscribe to their favorite shows 

Fireside is billed as an interactive Web3 platform, which gives creators a membership model to sponsor their shows. The Patreon-style offering lets viewers subscribe to their favorite shows — from cooking to motivational programs on demand.

There’s no question that the TV still dominates household viewing numbers, even with the rise of two-screen consumption. Any entertainment channel that wants to make serious inroads into viewing figures has to work out how to deliver content in a format that suits the larger screen.

Fireside Features Some High Profile Creators

For this reason, the acquisition makes absolute sense. The platform’s managed to sign up some high-profile creators like Jay Leno and Michael Dell. Fireside also differs from most other streaming services due to its focus on giving creators significant support to help with creating and monetizing their content.

The purchase of Stremium adds a natural extension to the company’s original market reach 

Shows on Fireside can be streamed live to the app, recorded and stored, or streamed to other social networks. The service has also been experimenting with the option of storing a user’s collection of channels in the cloud instead of downloading separate streams to their phone.

One big problem facing any streaming service right now, in a post-pandemic world, is the increase in the number of rival services and substitute activities that individuals can use.

With the rise in the use of YouTube on laptops and mobiles, there are established players like Plex, Roku, Pluto TV, and others who are all competing for the same eyeballs.

This is why it makes sense to look for ways to diversify delivery channels as quickly as possible. The growth in popularity of pirate streaming is also having an effect on traditional programming of this sort.

Many streaming services have simply gone under, Stream TV and Quibi being the best known. There are simply too many players on the market, chasing too few eyeballs.