The dating world has undergone unprecedented transformation over the last decade – largely thanks to dating apps. In fact, the year 2022 alone saw 64 million Tinder and 28 million Bumble downloads!
But who uses online dating? What’s the most popular dating app? And finally, just how successful are these apps?
We’ll now delve deep into dating apps and online dating statistics to answer these questions – and more!
First, let’s take a look at dating app users’ demographics.
Generally, younger people tend to engage in online dating more than their older peers.
We put together a table illustrating the findings of Pew Research’s recent study on online dating in the US among the different age groups:
|Percentage of adults in the group that used a dating app in 2021-2022
|Most popular dating app among the age group
The younger crowds prefer Tinder and Bumble, whereas older daters tend to favor eHarmony and Match. Interestingly enough, the key demographic of Plenty of Fish is 35-49-year-olds – they make up 40% of the app’s users.
For other countries, the age preferences are similar. For instance, 62% of Chinese dating app users are under 30.
Gender & Sexual Orientation
When it comes to gender disparities, men are more likely to be doing online dating (34%) than women (27%). Actually, they outnumber women 2 to 1 on some apps, like Hinge. In fact, the only apps with more women than men are Christian Mingle, Coffee Meets Bagel, and eHarmony.
People identifying as LGBT are 22% more likely to use dating apps than heterosexuals, according to Pew Research. For example, over 30% of them used Grindr in the past year, and 10% used HER. And 51% of LGBT people in the US used Tinder in 2021-2022, compared to 45% of straight people.
Over 57 million people in the US were using dating apps in 2022. And that number is forecast to reach as many as 64.5 million in 2027!
The most popular dating app in America is Tinder, with over 8 million users, or 46% of all dating app users. Match and Bumble are in second (31%) and third place (28%).
Tinder was also the most popular app in Europe in 2021, with 18 million downloads in 2021. Meanwhile, Badoo was downloaded 16 million times, and Bumble 5 million times in the European region.
Education & Income Levels
Here’s what we found about education and income levels across dating apps:
- eHarmony, Match, and Tinder are the apps with users with the highest education levels, according to a study by Grand Canyon University.
- 82% of the Elite Singles dating app are college graduates with high-flying careers.
- A Belgian study suggests that men with a college degree have more luck on Tinder than those without, but for women, education doesn’t significantly influence their success.
- 26% of Tinder users are in the $60-80k income bracket.
- 99% of Hinge users and 91% of Bumble users have at least a college degree.
- According to a Pew Research Study, 35% of college-educated adults have used a dating app, compared to 22% of those with only a high-school education.
How do these users interact with dating apps throughout the day, and what are the most common reasons they use them?
Let’s take a look!
Dating Apps Usage Frequency
Usage patterns of dating apps vary across regions. For example, 38% of Chinese dating app users use them a few times a week, but only 13% use them daily. And only 3% of Finns use Tinder or Bumble on a weekly basis, and even fewer use those apps daily.
When it comes to the US, a study by Healthy Framework found that almost 75% of American dating app users check the apps at work, with 43% of them being male users. Furthermore, almost 80% of users check the apps at least once daily, with Gen Z-ers doing so the least. Four out of ten people were found to be using two dating apps at the same time.
To emphasize the usage patterns, we put together an overview of the key statistics of dating app usage across different age demographics.
|Use dating apps more than once a day
|Use dating apps a few times per week
|Use dating apps predominantly in the evening
|Use more than 2 dating apps at a time
|Check dating apps at work on a regular basis
Generally, dating app usage is higher during the holidays and the colder months, as people feel lonelier during the “cuffing season” and look for companionship. Studies show that most dating apps experience peak use between Thanksgiving and Christmas. For instance, Grindr’s usage increases by up to 50% on Christmas Day!
It’s also been found that most dating apps’ busiest day of the year is the first Sunday in January. Indeed, the post-Christmas blues are no joke, especially since many couples break up during the holiday season.
A unique trend of the last two years was a preference for profiles that indicated a Covid-19 vaccination status. 47% of American dating app users in 2022 said that seeing that information on a dating profile was important to them.
Common Reasons for Using Dating Apps
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As you can see, women tend to use dating apps far less for casual sex than men. However, gender online dating preferences for casual dating and long-term relationships aren’t too different.
Success rates are subjective, as many people use dating apps for different reasons, and there are different algorithms at play. But let’s take a look at the match rates of different apps and how they’ve panned out after the “It’s a Match!” message.
Dating apps’ match rates vary by gender, and women tend to get more matches than men. For example, the match rate of Tinder is 0.6% for men and 10% for women, with the average rate being 1.63%. And Bumble’s average match rate is 3%.
Comparison of Dating Apps
US statistics show that over 90% of Tinder matches went on a date within the first week of the match. Furthermore, 27% of Tinder couples got married in 2022. For Match.com, that figure is 46.7%. And Hinge boasts the highest success rate of all dating apps – as much as 90% of people using it are staying together!
Factors Influencing Success
Here’s an overview of some factors that might influence your success on dating apps:
Wearing hats or glasses on your profile picture reduces your chances of success, whereas formal wear improves them (especially for women).
Profiles with bios tend to get more traction than those without. And women dating online prefer that the male profiles specify what they’re looking for.
The 90% success rate of Hinge primarily stems from its Instagram-like approach to dating – rather than simple swiping, users can engage with other users’ content to initiate a relationship.
Tinder’s extra features like Spotify integrations also add value in terms of higher match rates. And according to the app, the stemming Anthem feature accounts for a 10% increase in matches.
Safety & Privacy
Online dating might come with convenience – but it also comes with its own perils and risks. For example, 40% of online daters are concerned about being catfished, and 27% about superficial judgments.
We’ll now look at other online dating statistics on safety and privacy.
Incidences of Harassment & Abuse on Dating Apps
Here’s one of the most devastating statistics:
Over 50% of women under 50 received unsolicited explicit messages on dating apps, and about 40% have been called a slur after indicating they weren’t interested.
By comparison, only 21% of men in that age group have reported being harassed after they said they weren’t interested.
So, there’s a clear gender disparity here. Given that disparity, the fact that more men than women use dating apps is hardly surprising.
To add to that, the findings of the Australian Institute of Criminology shared last year tell us that three out of four people have been subjected to online harassment and abuse on dating apps. In many cases, online abuse seeped into IRL interactions.
Such findings are a stark reminder that dating apps need to do more to protect their users. Here are some examples of the safety initiatives by dating apps.
Measures Taken by Dating Apps
Dating apps have received a lot of criticism for not doing enough to address harassment and abuse occurring on them and allowing catfishing and romance scams to flourish. As a result, many of them have responded by taking certain safety measures.
For example, Facebook Dating released an age verification feature last year to protect children from using the app. And Bumble released an anti cyber-flashing tool – an AI tool that blocks unwanted sexual images sent over the app.
Many apps also released verification features (by phone number, video, or social media) to combat catfishing. In addition to that, reporting and blocking are available on most apps.
Tinder and Hinge also released a feature earlier this year that warns users of potential romance scams.
However, none of these measures are 100% effective, and the bleak statistics of abuse we mentioned earlier are a testament to that.
User perception of online dating varies by location. However, statistics paint a pretty clear picture – across the world, more women see online dating as “unsafe” than men. For some users, such perceptions stem from unfortunate personal experiences. But for many others, the news stories of assault and even murder, catfishing, and romance scams perpetrated with the help of dating apps have been pivotal for shaping that perception.
Dating Apps – Key Insights and Predictions
Are dating apps here to stay?
It certainly seems that way – millions of people use them, and the growth forecasts are strong.
There’s a lot of variety in how different dating apps are used, from gender and generational differences to seasonal patterns. And many apps are offering something new for everyone – from Hinge’s content engagement hub to Tinder’s Spotify integrations. Nonetheless, safety concerns still remain an acute issue, and it remains to be seen whether dating apps would be able to address them all.